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Glenna Wiseman - Principal, Identity3

Glenna Wiseman is a solar industry marketing veteran who brings the installer’s point of view to marketing communications. Her solar marketing expertise dates from 2007. For five of those years, she led the marketing initiatives for a California based solar installation firm.

Glenna has worked to build integration companies for more than 10 years, resulting in a holistic and enterprise-level perspective on marketing for solar installers: through Identity3, Glenna has worked with solar installation firms on website, client personal development and marketing strategies. As the vice president of marketing for HelioPower, she created the company’s first marketing
department and led it for five years. Prior to HelioPower, she co-founded an integration company in residential construction, called Home Tech Works, where she worked with hundreds of homeowners directly.

Glenna is a recognized writer and speaker within the industry, covering a wide range of topics. Wiseman co-created “Shining a Solar Marketing Light on Women,” the industry’s first women oriented survey. She has contributed to industry publications and talk show formats, co-hosted the popular SolarChat series and been a featured speaker at Solar Power International and Intersolar North America.

Glenna is teaching:

Presenting Your Best: Marketing Campaigns and Creative Content

"Presenting Your Best: Marketing Campaigns and Creative Content" is focused on campaign priorities and creative development for effective solar marketing.

Tracking Results: Implementing Systematic Return on Investment Reporting

“Tracking Results: Implementing Systematic Return on Investment Reporting” tackles tracking solar installer marketing campaign results. The course looks at how to determine your solar installation firm’s most important “KPI’s” or key performance indicator

Mapping Strategy: Engineering Your Marketing Success

“Mapping Strategy: Engineering Your Marketing Success” will help solar installers identify goals and new markets for company growth.

Efficient Activation: Tools and Strategies for Efficient Campaign Delivery

“Efficient Activation: Tools and Strategies for Efficient Campaign Delivery” explores building more money into your solar installation marketing budget through co-op funds and using the resources you have the most effectively.

Putting It All Together: From Assessment to Tracking Results, Create the Building Blocks of your Solar Marketing Program

“Putting It All Together: From Assessment to Tracking Results, Create the Building Blocks of your Solar Marketing Program” is a review of the Build it Bright series’ key points and the introduces a new tool.

Taking Stock: Assessing the Condition of Your Marketing Foundation

This free course is designed to help solar installers determine the condition of their existing solar marketing programs.