Create the Building Blocks of Your Solar Marketing Program - Self Study
About this course
This lecture reviews the series and introduces a tool and tips to help you do more effective solar ribbon cutting and dedication events:
•Quick Review of Program Tools and Benefits
•New! Solar Dedication Campaign Development Tool
•Putting it all Together – Sample Campaign
•Address Three Marketing Pain Points
This course is part 6 of Identity3's 6-part "Build it Bright! Crafting Your Solar Marketing" Program. This training series was made possible by Energy Trust of Oregon, an independent nonprofit organization dedicated to helping utility customers invest in and benefit from energy efficiency and clean, renewable power.
Disclaimer: While the program was designed to address key marketing fundamentals relevant to marketing challenges experienced by most solar installers, not all the material presented will be applicable to every solar installers’ marketing program.
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Course outline
1 module • 5 assignments • 56 minutes of video lectures
Module 1 • 3 assignments
Watch the Lecture, Download Slides + An Interactive Tool
- Lecture (56:08 minutes)
- Lecture Slides (.pdf)
- Interactive Tool (.pdf)
Author
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Glenna Wiseman is a solar industry marketing veteran who brings the installer’s point of view to marketing communications. Her solar marketing expertise dates from 2007. For five of those years, she led the marketing initiatives for a California based solar installation firm. Glenna has worked to build integration companies for more than 10 years, resulting in a... Learn more
