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Energy Finance
Marketing and Sales

Create the Building Blocks of Your Solar Marketing Program - Self Study

Glenna Wiseman • Last updated 02/2021

4.8/5 (view ratings)
112 students
1 module
56 minutes
5 assignments

Course description

“Putting It All Together: From Assessment to Tracking Results, Create the Building Blocks of your Solar Marketing Program” is a review of the series’ key points and the introduces a new tool to help solar installers develop successful ribbon cutting and dedication events for nonresident solar customers. The lecture highlights key points critical to building your solar marketing program including taking stock, mapping strategy, campaigns and creative, efficient delivery and tracking results.

This lecture reviews the series and introduces a tool and tips to help you do more effective solar ribbon cutting and dedication events:

•Quick Review of Program Tools and Benefits
•New! Solar Dedication Campaign Development Tool
•Putting it all Together – Sample Campaign
•Address Three Marketing Pain Points

This course is part 6 of Identity3's 6-part "Build it Bright! Crafting Your Solar Marketing" Program. This training series was made possible by Energy Trust of Oregon, an independent nonprofit organization dedicated to helping utility customers invest in and benefit from energy efficiency and clean, renewable power.

Disclaimer: While the program was designed to address key marketing fundamentals relevant to marketing challenges experienced by most solar installers, not all the material presented will be applicable to every solar installers’ marketing program.

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Full course outline

Module 1 - Watch the Lecture, Download Slides + An Interactive Tool

  • Lecture (56:08 minutes)
  • Lecture Slides (.pdf)
  • Interactive Tool (.pdf)


Glenna Wiseman

Origis Services

Glenna Wiseman is a solar industry marketing veteran who brings the installer’s point of view to marketing communications. Her solar marketing expertise dates from 2007. For five of those years, she led the marketing initiatives for a California based solar installation firm. Glenna has worked to build integration companies for more than 10 years, resulting in a... Learn more


15 reviews

112 students have taken this course

by Fidias Marmol, Origination Director , Yottek Energy 04/05/2023

I enjoyed the presentation and I passed the information to my BD team asking them to take the training as well. It is my intention to take all other related marketing trainings.

by Dr.P. Ganapathi 04/26/2020


by Ariel T 11/03/2019

by MADHUMITHA T 03/12/2017

by Jeffrey Delgado 12/26/2016

All are encouraged to take the course.

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Frequently asked questions

How does this course work?

This is a free course. Enroll today and get access to all of the materials instantly. The lecture video and other materials are available any time.

How long do I have access to the materials?

For free courses there is no guarantee for how long the course materials will be available.

Is there a certificate of completion?

Certificates of completion are only provided to HeatSpring Membership subscribers. This course has not been approved by any credentialing organizations (NABCEP, AIA, USGBC etc) for Continuing Education Credits (CEUs). This course is for self education purposes only and completion does not indicate a level of professional expertise or credential.

Can I register multiple people?

Yes, this is a free course so you can share this page with other people from your group.

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