Create the Building Blocks of Your Solar Marketing Program - Self Study

“Putting It All Together: From Assessment to Tracking Results, Create the Building Blocks of your Solar Marketing Program” is a review of the series’ key points and the introduces a new tool to help solar installers develop successful ribbon cutting and dedication events for nonresident solar customers. The lecture highlights key points critical to building your solar marketing program including taking stock, mapping strategy, campaigns and creative, efficient delivery and tracking results.

This lecture reviews the series and introduces a tool and tips to help you do more effective solar ribbon cutting and dedication events:

•Quick Review of Program Tools and Benefits
•New! Solar Dedication Campaign Development Tool
•Putting it all Together – Sample Campaign
•Address Three Marketing Pain Points

This course is part 6 of Identity3's 6-part "Build it Bright! Crafting Your Solar Marketing" Program. This training series was made possible by Energy Trust of Oregon, an independent nonprofit organization dedicated to helping utility customers invest in and benefit from energy efficiency and clean, renewable power.

Disclaimer: While the program was designed to address key marketing fundamentals relevant to marketing challenges experienced by most solar installers, not all the material presented will be applicable to every solar installers’ marketing program.

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