Taking Stock: Assessing the Condition of Your Marketing Foundation - Self Study

Online

Author: Glenna Wiseman

Subjects: Solar: Energy Finance, Solar: Marketing and Sales

Length: 1 module

Student Rating

Rating: 9.0/10 (view ratings)
86 students have taken this course

Description

“Taking Stock: Assessing the Condition of Your Marketing Foundation” is designed to help solar installers determine the condition of your solar marketing program.

This training includes a lecture (plus slides) and an interactive tool to assess the current status of your company’s marketing program, branding and graphic elements, website and online assets, customer knowledge and profiles, and resources including team, budget, and outside assistance.

An increasingly competitive solar marketplace.

A recent EnergySage survey highlighted growing competition in the solar marketplace, “most (56 percent) installers facing off against at least 15 competitors.” According to the survey, “the majority of solar installers report their shoppers saw two to three quotes before making a purchase decision, signaling the rise of the increasingly savvy solar shopper.” This lecture is the initial step to determining the condition of your current marketing program assets to create a basis for competitive strength.

This course is part 1 of Identity3's 6-part "Build it Bright! Crafting Your Solar Marketing" Program. This training series was made possible by Energy Trust of Oregon, an independent nonprofit organization dedicated to helping utility customers invest in and benefit from energy efficiency and clean, renewable power.

Disclaimer: While the program was designed to address key marketing fundamentals relevant to marketing challenges experienced by most solar installers, not all the material presented will be applicable to every solar installer's marketing program.

Learning Objectives

Ready To Sign Up Today? Click Here to Enroll

Self Paced Online Course

This is a self-study, self-paced online course. You can begin instantly upon enrollment and complete the course materials on your own pace.

Access Information and Build Your Training Library

After enrolling, the course materials will remain in your account and be accessible 12 months (1 year) after enrollment. Access can be extended beyond 1 year with a monthly membership. Rewatch videos and review assignments as many times as you want. Return to your course anytime with online access from anywhere in the world.

Earn A Certificate of Completion

When you complete this course you are eligible for a certificate of completion from HeatSpring. You can download your certificate as soon as you have completed all of the course requirements. Students can easily share their verified certificates on their LinkedIn profiles using our LinkedIn integration.

+ Read more student ratings and reviews for this course

Author

Edited glenna wiseman identity3.jpg?ixlib=rb 1.1

Glenna Wiseman

Principal, Identity3

Glenna Wiseman is a solar industry marketing veteran who brings the installer’s point of view to marketing communications. Her solar marketing expertise dates from 2007. For five of those years, she led the marketing initiatives for a California based solar installation firm. Glenna has worked to build integration companies for more than 10 years, resulting in a...[more]

Course Outline

Watch the Lecture, Download Slides + An Interactive Tool

Watch "Taking Stock: Assessing The Condition of Your Marketing Foundation" and access additional resources.

  • Lecture (Video)
  • Lecture Slides (Download .pdf)
  • Interactive Tool (Download .pdf)
  • Enroll in Session 2 (Resource)

Students who took this course also took

Financial Modeling for Solar PV Projects

This is a unique and intensive hands-on course on modeling distributed generation solar PV projects. The course includes sample models of an unstructured income statement, a partnership flip, and a sale-leaseback.

Marketing Mastery Masterclass

This intensive course covers marketing basics to advanced strategies. Get more business, more qualified clients, attract the right people to your orbit and make a lot more money. Learn the specific strategies and tactics I used to grow my solar business.