Energy Finance
Marketing and Sales

Presenting Your Best: Marketing Campaigns and Creative Content - Self Study

Glenna Wiseman • Last updated 02/2021

4.5/5 (view ratings)
263 students
1 module
1:01 hours
6 assignments

Course description

“Presenting Your Best: Marketing Campaigns and Creative Content” is focused on campaign priorities and creative development for effective solar marketing.

Students will learn how to use a customer persona development process to “talk directly” to their most important customer demographic groups.

The webinar walks students through a step by step process to develop the text and visuals to reach those key prospects, and demonstrates the fundamentals with a current solar marketing campaign.

This webinar includes special guest, Sonya Krakoff of AllEarth Renewables. Sonya is the marketing coordinator for AllEarth Renewables, the Vermont-based manufacturer of dual-axis trackers that follow the sun, where she works to expand the company’s nationwide reach through traditional and digital inbound marketing.

This course is part 3 of Identity3's 6-part "Build it Bright! Crafting Your Solar Marketing" Program. This training series was made possible by Energy Trust of Oregon, an independent nonprofit organization dedicated to helping utility customers invest in and benefit from energy efficiency and clean, renewable power.

Disclaimer: While the program was designed to address key marketing fundamentals relevant to marketing challenges experienced by most solar installers, not all the material presented will be applicable to every solar installers’ marketing program.

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Learning Objectives

Participants in this course will upon completion of this course, be able to:

  • Explore the stages of campaign development from customer persona to creative content and activation components
  • Understand course fundamentals through a customer focused solar campaign by AllEarth Renewables (case study)
  • Address activation channels including content marketing, PR, social media, online digital ads, and the use of tools including Faraday for identification of prospects

Full course outline

Module 1 - Watch the Lecture, Download Slides + An Interactive Tool

  • Lecture Slides (.pdf)
  • Interactive Tool (.pdf)
  • Lecture (01:01:40 hours)
  • Enroll in Session 4


Glenna Wiseman

Origis Services

Glenna Wiseman is a solar industry marketing veteran who brings the installer’s point of view to marketing communications. Her solar marketing expertise dates from 2007. For five of those years, she led the marketing initiatives for a California based solar installation firm. Glenna has worked to build integration companies for more than 10 years, resulting in a... Learn more


49 reviews

263 students have taken this course

by Rosemond Paul 01/23/2023

This course is so great! Come and learn

by Dr Sumathi Premkumar 04/26/2020

Knowledge sharing course

by Dr Premkumar Krishnamoorthi 04/26/2020

Wonderful learning opportunity created by HeatSring to the student community

by Dr.P. Ganapathi 04/26/2020


by Kofi Osei-Adjei, Pv Solar engineer, Tomcal Ventures 03/31/2020

As a marketing and sales person,did gain a lot of insight, and update on the various tools for marketing campaigns.

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Rolling Admissions

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Frequently asked questions

How does this course work?

This is a free course. Enroll today and get access to all of the materials instantly. The lecture video and other materials are available any time.

How long do I have access to the materials?

For free courses there is no guarantee for how long the course materials will be available.

Is there a certificate of completion?

Certificates of completion are only provided to HeatSpring Membership subscribers. This course has not been approved by any credentialing organizations (NABCEP, AIA, USGBC etc) for Continuing Education Credits (CEUs). This course is for self education purposes only and completion does not indicate a level of professional expertise or credential.

Can I register multiple people?

Yes, this is a free course so you can share this page with other people from your group.

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