Presenting Your Best: Marketing Campaigns and Creative Content - Self Study

Online

Author: Glenna Wiseman

Subjects: Solar: Marketing and Sales, Solar: Energy Finance

Length: 1 module

Student Rating

Rating: 8.6/10 (view ratings)
142 students have taken this course

Description

“Presenting Your Best: Marketing Campaigns and Creative Content” is focused on campaign priorities and creative development for effective solar marketing.

Students will learn how to use a customer persona development process to “talk directly” to their most important customer demographic groups.

The webinar walks students through a step by step process to develop the text and visuals to reach those key prospects, and demonstrates the fundamentals with a current solar marketing campaign.

This webinar includes special guest, Sonya Krakoff of AllEarth Renewables. Sonya is the marketing coordinator for AllEarth Renewables, the Vermont-based manufacturer of dual-axis trackers that follow the sun, where she works to expand the company’s nationwide reach through traditional and digital inbound marketing.

This course is part 3 of Identity3's 6-part "Build it Bright! Crafting Your Solar Marketing" Program. This training series was made possible by Energy Trust of Oregon, an independent nonprofit organization dedicated to helping utility customers invest in and benefit from energy efficiency and clean, renewable power.

Disclaimer: While the program was designed to address key marketing fundamentals relevant to marketing challenges experienced by most solar installers, not all the material presented will be applicable to every solar installers’ marketing program.

Learning Objectives

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Self Paced Online Course

This is a self-study, self-paced online course. You can begin instantly upon enrollment and complete the course materials on your own pace.

Access Information And Build Your Training Library

After enrolling, the course materials will remain in your account and be accessible 12 months (1 year) after enrollment. Access can be extended beyond 1 year with a monthly membership. Rewatch videos and review assignments as many times as you want. Return to your course anytime with online access from anywhere in the world.

Earn A Certificate Of Completion

When you complete this course you are eligible for a certificate of completion from HeatSpring. You can download your certificate as soon as you have completed all of the course requirements. Students can easily share their verified certificates on their LinkedIn profiles using our one-click LinkedIn integration.

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Author

Edited glenna wiseman identity3.jpg?ixlib=rb 1.1

Glenna Wiseman

Principal, Identity3

Glenna Wiseman is a solar industry marketing veteran who brings the installer’s point of view to marketing communications. Her solar marketing expertise dates from 2007. For five of those years, she led the marketing initiatives for a California based solar installation firm. Glenna has worked to build integration companies for more than 10 years, resulting in a...[more]

Course Outline

Watch the Lecture, Download Slides + An Interactive Tool

  • Lecture Slides (Download .pdf)
  • Interactive Tool (Download .pdf)
  • Lecture (Video)
  • Enroll in Session 4 (Resource)

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