Solar
Marketing and Sales
Energy Finance
Presenting Your Best: Marketing Campaigns and Creative Content
About this course
“Presenting Your Best: Marketing Campaigns and Creative Content” is focused on campaign priorities and creative development for effective solar marketing.
Students will learn how to use a customer persona development process to “talk directly” to their most important customer demographic groups.
The webinar walks students through a step by step process to develop the text and visuals to reach those key prospects, and demonstrates the fundamentals with a current solar marketing campaign.
This webinar includes special guest, Sonya Krakoff of AllEarth Renewables. Sonya is the marketing coordinator for AllEarth Renewables, the Vermont-based manufacturer of dual-axis trackers that follow the sun, where she works to expand the company’s nationwide reach through traditional and digital inbound marketing.
This course is part 3 of Identity3's 6-part "Build it Bright! Crafting Your Solar Marketing" Program. This training series was made possible by Energy Trust of Oregon, an independent nonprofit organization dedicated to helping utility customers invest in and benefit from energy efficiency and clean, renewable power.
Disclaimer: While the program was designed to address key marketing fundamentals relevant to marketing challenges experienced by most solar installers, not all the material presented will be applicable to every solar installers’ marketing program.
Learning Objectives
- Explore the stages of campaign development from customer persona to creative content and activation components
- Understand course fundamentals through a customer focused solar campaign by AllEarth Renewables (case study)
- Address activation channels including content marketing, PR, social media, online digital ads, and the use of tools including Faraday for identification of prospects
Course outline
2 modules
1 - 2 hours to complete
1:01 hours
of video lectures
Module 1 • 4 assignments
Watch the Lecture, Download Slides + An Interactive Tool
Module 1 • 4 assignments
Watch the Lecture, Download Slides + An Interactive Tool
- Lecture Slides (.pdf)
- Interactive Tool (.pdf)
- Lecture (01:01:40 hours)
- Enroll in Session 4
Author
Glenna Wiseman
Origis Services
Glenna Wiseman is a solar industry marketing veteran who brings the installer’s point of view to marketing communications. Her solar marketing expertise dates from 2007. For five of those years, she led the marketing initiatives for a California based solar installation firm. Glenna has worked to build integration companies for more than 10 years, resulting in a...
Frequently asked questions
Full FAQHow does this course work?
This is a free course. Enroll today and get access to all of the materials instantly. The lecture video and other materials are available any time.
How long do I have access to the materials?
For free courses there is no guarantee for how long the course materials will be available.
Is there a certificate of completion?
Certificates of completion are only provided to HeatSpring Membership subscribers. This course has not been approved by any credentialing organizations (NABCEP, AIA, USGBC etc) for Continuing Education Credits (CEUs). This course is for self education purposes only and completion does not indicate a level of professional expertise or credential.
Can I register multiple people?
Yes, this is a free course so you can share this page with other people from your group.
