Mapping Strategy: Engineering Your Marketing Success

Online

Length: 1 module

Instructor: Glenna Wiseman

Subjects: Solar: Energy Finance, Solar: Marketing and Sales

Description

“Mapping Strategy: Engineering Your Marketing Success” will help solar installers identify goals and new markets for company growth.

The program walks students through creating a road map to track the delivery and return on investment, ROI, of your solar marketing program. A strategic roadmap will allow you to take full advantage of a five-year extension of the Federal solar tax credit that will likely lead to sustained growth in the solar industry.

This session will help you develop your solar marketing strategy: You will hear from special guest, Jeni Hall of Energy Trust of Oregon who spent many years as
an installation company co-owner before joining Energy Trust’s solar program

Support Mapping Strategy Development via our interactive tool, including the review of:

• Priorities
• Positioning
• Market Sectors
• Customers
• Resources
• Quarterly Goals and Budget

This course is part 2 of Identity3's 6-part "Build it Bright! Crafting Your Solar Marketing" Program. This training series was made possible by Energy Trust of Oregon, an independent nonprofit organization dedicated to helping utility customers invest in and benefit from energy efficiency and clean, renewable power.

Disclaimer: While the program was designed to address key marketing fundamentals relevant to marketing challenges experienced by most solar installers, not all the material presented will be applicable to every solar installers’ marketing program.

Self-Paced Online Course

This online course is both self-serve and self-paced. You can begin instantly upon enrollment.

Access Information and Build Your Training Library

After enrolling, the course materials will remain in your account and be accessible for as long as the course is offered on the HeatSpring.com marketplace, with minimum guaranteed access for 12 months (1 year) after enrollment. Return to your course anytime with online access from anywhere in the world.

Earn a Certificate of Completion

When you complete this course you are eligible for a certificate of completion from HeatSpring. You can download your certificate as soon as you have completed all of the course requirements. Students can easily share their verified certificates on their LinkedIn profiles using our one-click LinkedIn integration.

Instructor

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Glenna Wiseman

Principal, Identity3

Glenna Wiseman is a solar industry marketing veteran who brings the installer’s point of view to marketing communications. Her solar marketing expertise dates from 2007. For five of those years, she led the marketing initiatives for a California based solar installation firm. Glenna has worked to build integration companies for more than 10 years, resulting in a...[more]

Course Outline

Watch the Lecture, Download Slides + An Interactive Tool

  • Lecture (Video)
  • Lecture Slides (Download .pdf)
  • Interactive Tool (Download .pdf)
  • Enroll in Session 3 (Resource)
After The Course - Feedback and Additional Resources

In this module, you'll provide feedback on this lecture, request a certificate of completion, and learn about additional resources.

  • Introduction to HeatSpring (1 minute) (Video)
  • Join the Alumni Network: Add education to your LinkedIn profile in one click (Resource)
  • Feedback: 2-minute Exit Survey (Survey)
  • Certificate of Completion: Request a Certificate (Certificate)

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“Tracking Results: Implementing Systematic Return on Investment Reporting” tackles tracking solar installer marketing campaign results. The course looks at how to determine your solar installation firm’s most important “KPI’s” or key performance indicator