Course description
“Mapping Strategy: Engineering Your Marketing Success” will help solar installers identify goals and new markets for company growth.
The program walks students through creating a road map to track the delivery and return on investment, ROI, of your solar marketing program. A strategic roadmap will allow you to take full advantage of a five-year extension of the Federal solar tax credit that will likely lead to sustained growth in the solar industry.
This session will help you develop your solar marketing strategy: You will hear from special guest, Jeni Hall of Energy Trust of Oregon who spent many years as
an installation company co-owner before joining Energy Trust’s solar program
Support Mapping Strategy Development via our interactive tool, including the review of:
• Priorities
• Positioning
• Market Sectors
• Customers
• Resources
• Quarterly Goals and Budget
This course is part 2 of Identity3's 6-part "Build it Bright! Crafting Your Solar Marketing" Program. This training series was made possible by Energy Trust of Oregon, an independent nonprofit organization dedicated to helping utility customers invest in and benefit from energy efficiency and clean, renewable power.
Disclaimer: While the program was designed to address key marketing fundamentals relevant to marketing challenges experienced by most solar installers, not all the material presented will be applicable to every solar installers’ marketing program.
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