Energy Finance
Marketing and Sales

Mapping Strategy: Engineering Your Marketing Success - Self Study

Glenna Wiseman • Last updated 02/2021

4.8/5 (view ratings)
123 students
1 module
39 minutes
6 assignments

Course description

“Mapping Strategy: Engineering Your Marketing Success” will help solar installers identify goals and new markets for company growth.

The program walks students through creating a road map to track the delivery and return on investment, ROI, of your solar marketing program. A strategic roadmap will allow you to take full advantage of a five-year extension of the Federal solar tax credit that will likely lead to sustained growth in the solar industry.

This session will help you develop your solar marketing strategy: You will hear from special guest, Jeni Hall of Energy Trust of Oregon who spent many years as
an installation company co-owner before joining Energy Trust’s solar program

Support Mapping Strategy Development via our interactive tool, including the review of:

• Priorities
• Positioning
• Market Sectors
• Customers
• Resources
• Quarterly Goals and Budget

This course is part 2 of Identity3's 6-part "Build it Bright! Crafting Your Solar Marketing" Program. This training series was made possible by Energy Trust of Oregon, an independent nonprofit organization dedicated to helping utility customers invest in and benefit from energy efficiency and clean, renewable power.

Disclaimer: While the program was designed to address key marketing fundamentals relevant to marketing challenges experienced by most solar installers, not all the material presented will be applicable to every solar installers’ marketing program.

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Full course outline

Module 1 - Watch the Lecture, Download Slides + An Interactive Tool

  • Lecture (39:58 minutes)
  • Lecture Slides (.pdf)
  • Interactive Tool (.pdf)
  • Enroll in Session 3


Glenna Wiseman

Origis Services

Glenna Wiseman is a solar industry marketing veteran who brings the installer’s point of view to marketing communications. Her solar marketing expertise dates from 2007. For five of those years, she led the marketing initiatives for a California based solar installation firm. Glenna has worked to build integration companies for more than 10 years, resulting in a... Learn more


32 reviews

123 students have taken this course

by Nath Guyot 05/05/2020

Nice marketing course for solar and other contracting works.

by Dr Sumathi Premkumar 04/26/2020

Yes. Marketing success course

by Dr Premkumar Krishnamoorthi 04/26/2020

Mapping strategy was clearly explained in this course

by Dr.P. Ganapathi 04/26/2020


by RISHABH SIROHI 04/04/2020

Heatspring is really really very informative and a genuine platform to raise ur knowledge and gain the world certified certifications , I personally reached a great level after being mentored by the great mentors here at heatspring

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Frequently asked questions

How does this course work?

This is a free course. Enroll today and get access to all of the materials instantly. The lecture video and other materials are available any time.

How long do I have access to the materials?

For free courses there is no guarantee for how long the course materials will be available.

Is there a certificate of completion?

Certificates of completion are only provided to HeatSpring Membership subscribers. This course has not been approved by any credentialing organizations (NABCEP, AIA, USGBC etc) for Continuing Education Credits (CEUs). This course is for self education purposes only and completion does not indicate a level of professional expertise or credential.

Can I register multiple people?

Yes, this is a free course so you can share this page with other people from your group.

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