We are the official NABCEP PVA training partner of the

2022 NABCEP CE Conference!

Marketing Mastery Masterclass - Self Study


Author: Keith Cronin

Subjects: Solar: Marketing and Sales, Solar: Business Growth

Length: 7 modules

Student Rating

8.8 out of 10 (view ratings)
11 students have taken this course


It’s 2020. You want more business. Better qualified clients. Attract the right people to your orbit. Make a lot more money. Have the business run on autopilot.

Good news: For our 10th anniversary working together with HeatSpring, we are offering you something special.

A complete marketing course with you in mind.

Here is an overview of the course and something special just for you.

It is a 6-module intensive course. We will go over marketing basics to advanced strategies.

Focus towards areas that provide a better return of your time and money. Things that are going really well, we will enhance and work on a strategy to bring in more success for you in 2021!

Ready To Sign Up Today? Click Here to Enroll

Preview the Course Material

Check out a free preview of the course by clicking the button below. This is a live assignment from the course and will give you a good sense for what the course will be like.

Free Preview - How to Get More Clients, Team Members And Profits for Your Solar Business
Meet Your New Solar Business Advisor

Keith Cronin is one of HeatSpring's most popular and highest rated instructors. He's been there in the trenches and has developed this curriculum based on the things that worked for his solar business, as well as the questions he gets from students and consulting clients.

International Students Welcome

Keith has taught students from over 20 different countries. This course is about business fundamentals and distilling lessons which apply to any solar business regardless of specific location.

Money Back Guarantee

Keith is offering a 720 hour (30-day), money back guarantee on this course. If for any reason, you believe the content wasn’t for you, you’ll receive a full refund. This course policy is an exception to HeatSpring's refund policy and does not apply to other courses.

Flexible Online Training for Industry Professionals

This is a self-study, self-paced online course. You can begin instantly upon enrollment and complete the course materials at your own pace.

Access Information and Build Your Training Library

After enrolling, the course materials will remain in your account and be accessible 12 months (1 year) after enrollment. Access can be extended beyond 1 year with a monthly membership. Rewatch videos and review assignments as many times as you want. View updates the instructor makes to the course as the industry advances. Return to your course anytime with online access from anywhere in the world.

Earn A Certificate of Completion

When you complete this course you are eligible for a certificate of completion from HeatSpring. You can download your certificate as soon as you have completed all of the course requirements. Students can easily share their verified certificates on their LinkedIn profiles using our LinkedIn integration.

I've have the pleasure of knowing Keith for over 20 years. Keith was one of the driving forces for me to switch careers and enter the solar industry. I've utilized his knowledge, suggestions, and advice during my transition. To this day, three years later, I attribute much of my success to Keith.

- Elvin Frost, Senior Solar Advisor at Geoscape Solar

Keith's insights are gems mined from his vast and long experience in the solar industry, and he is sharing them with anyone who cares about building a better world.

- Rehan Siddiqui Consultant, Solar Consulting Engineers

[Keith Cronin] was excellent and clearly drew upon a wealth of experience in the solar industry. I really appreciated [his] level of engagement in the calls and discussions board, and especially review of homework assignments.

- Rob McAtee, Hankins and Anderson

Good way to teach Marketing Executives

- Muhi Ahmed

+ Read more student ratings and reviews for this course


Keith Cronin

SunHedge LLC

Keith Cronin is an in-demand business consultant. He has helped solar companies achieve their goals through his perspective, recruiting, coaching sessions and products. After his company was acquired by SunEdison, he decided to help people and serve others in Hawaii and across the globe. After his tenure with SunEdison, he founded SunHedge. SunHedge assists small...[more]

Free Preview - How to Get More Clients, Team Members And Profits for Your Solar Business

Course Outline

Welcome - Orientation Materials

This is a self-study on demand course. This course is self-paced, so you don’t need to be logged in at any specific time. You can get started immediately after you enroll and the course materials will remain in your account with minimum guaranteed access for 12 months (1 year) after enrollment.

  • Introduction to HeatSpring (Video - 01:25 minutes) Preview
  • How to Get More Clients, Team Members And Profits for Your Solar Business (Video - 49:39 minutes) Preview
  • How To Make Time For All The Assignments (Video - 01:22 minutes)
  • Time Management - Video 1 (Video - 04:48 minutes)
  • Time Management - Video 2 (Video - 04:57 minutes)
  • Time Management - Video 3 (Video - 04:08 minutes)
  • Time Management - Video 4 (Video - 04:01 minutes)
  • Time Management - PDF (Download .pdf)
Module 1 - Who is Your Client? The Buyers Journey

This week will get you focused on thinking about your clients in new ways. As Joseph Campbell coined the phrase - "The Hero's Journey", let's walk through how a buyer goes through the process of interest to decision to work with you. It can be said that everything your client does or doesn't do, revolves around a story (same for you as well). If you want to know what is driving their behavior (and yours), watch this series.

  • Who Is Your Client (Video - 55 seconds)
  • The Buyers Journey - Download (Download .pdf)
  • The Buyers Journey - Download # 2 (Download .pdf)
  • The Buyers Journey - Introduction (Video - 46 seconds)
  • The Buyers Journey - Video 1 (Video - 05:03 minutes)
  • The Buyers Journey - Video 2 (Video - 04:04 minutes)
  • The Buyers Journey - Video 3 (Video - 04:50 minutes)
  • The Buyers Journey - Video 4 (Video - 04:53 minutes)
  • The Buyers Journey - Video 5 (Video - 03:51 minutes)
  • The Buyers Journey - Video 6 (Video - 02:36 minutes)
Module 2 - Copywriting, Google, Testimonials

Copywriting is distilled down to person to person communication. Let's see how this works in things you purchase and why it is so powerful to speak to one person and not everyone. Google are the masters of communication. In all their might, is simplicity. Learn how they talk to you in subtle, yet powerful ways. Testimonials - Why are they important? Today if you have a smart phone, its never been easier. And here's why.

  • Copywriting- Introduction (Video - 51 seconds)
  • Copywriting- Download (Download .pdf)
  • Copywriting Framework- Download # 2 (Download .pdf)
  • Copywriting- Download - Overview (Download .pdf)
  • Copywriting- Video - 1 (Video - 04:59 minutes)
  • Copywriting- Video - 2 (Video - 04:49 minutes)
  • Copywriting- Video - 3 (Video - 04:30 minutes)
  • Copywriting- Video - 4 (Video - 03:57 minutes)
  • Copywriting- Video - 5 (Video - 04:28 minutes)
  • Copywriting - Video 6 (Video - 04:01 minutes)
  • Google- Introduction (Video - 43 seconds)
  • Google- Download (Download .pdf)
  • Google- Video - 1- WWHN (Video - 07:00 minutes)
  • Testimonials- Introduction (Video - 46 seconds) Preview
  • Testimonials- Download (Download .docx)
  • Testimonials- Video - 1 (Video - 07:01 minutes)
Module 3 - Your Team, Recruiting & Hiring

As we look at the second pillar of your goals, after your clients, is your team. This section will look at finding the best, leading them and making leaders out of them. How to attract the right person for the role? Often it comes down to what you say and how you say it.

  • Recruiting- Introduction (Video - 55 seconds)
  • How To Hire - Download (Download .pdf)
  • The Hiring Guide- Video - 1 (Video - 04:16 minutes)
  • The Hiring Guide- Video - 2 (Video - 04:33 minutes)
  • The Hiring Guide- Video - 3 (Video - 04:14 minutes)
  • The Hiring Guide- Video - 4 (Video - 04:14 minutes)
  • The Hiring Guide- Video - 5 (Video - 04:20 minutes)
  • The Hiring Guide- Video - 6 (Video - 04:41 minutes)
  • The Hiring Guide- Video - 7 (Video - 05:06 minutes)
  • The Hiring Guide- Video - 8 (Video - 05:03 minutes)
  • The Hiring Guide- Video - 9 (Video - 04:33 minutes)
  • The Hiring Guide- Video - 10 (Video - 03:31 minutes)
  • The Hiring Guide- Video - 11 (Video - 03:30 minutes)
Module 4 - Systems For Business

One of the most challenging things about any business is creating systems. Things that are stuck in someone's mind that they do every day, often without thinking about them. They become habits. Unfortunately, when companies hire new people to take over a role, they have to constantly ask the original person (often the owner of a company in the early days) what to do. Wouldn't it be better to have a detailed process template to refer to? Here it is!

  • Customer Service (Download .docx)
  • Client Service - Video 1 (Video - 04:11 minutes) Preview
  • Client Service - Video 2 (Video - 04:14 minutes)
  • Client Service - Video 3 (Video - 03:34 minutes)
  • Client Service - Video 4 (Video - 04:00 minutes)
  • Client Service - Video 5 (Video - 03:59 minutes)
  • Client Service - Video 6 (Video - 04:13 minutes)
  • Client Service - Video 7 (Video - 04:55 minutes)
  • Client Service - Video 8 (Video - 03:24 minutes)
  • Client Service - Video 9 (Video - 02:57 minutes)
Module 5 - Ad Writing

In order to attract the right people to our organization, we need to write compelling ads. This module walks you through ad writing.

  • Ad Writing- Introduction (Video - 54 seconds)
  • Ad Writing- Download (Download .docx)
  • Ad Writing- Download # 2 - CAFA (Download .pdf)
  • Ad Writing- Video - 1 (Video - 06:59 minutes)
  • Ad Writing- Video - 2 (Video - 06:53 minutes)
  • Ad Writing- Video - 3 (Video - 09:20 minutes)
Module 6 - Storytelling and Journalism

Since we were first able to read or be read to by our parents or siblings, storytelling has captured our imagination. This has expanded to novels, movies and all forms of communication. It is a must for making an emotional connection to your audience. We also see this in journalism in the print media and in the news.

  • Storytelling - Introduction (Video - 53 seconds)
  • Storytelling - Video - 1 (Video - 05:06 minutes)
  • Storytelling - Video - 2 (Video - 05:43 minutes)
  • Storytelling - Framework- Download (Download .pdf)
  • Journalism- Video - 1 (Video - 05:02 minutes)
  • Journalism- Video - 2 (Video - 05:18 minutes)
  • Journalism- Video - 3 (Video - 05:06 minutes)
  • Journalism- Video - 4 (Video - 04:17 minutes)
  • Journalism- Download (Download .pdf)
  • Marketing Calendar- Introduction (Video - 44 seconds)
  • Marketing Calendar- Video - 1 (Video - 03:40 minutes)
  • Marketing Calendar- Video - 2 (Video - 04:25 minutes)
  • Marketing Calendar- Download (Download .xlsm)
Module 7 - Bonus Module: Flat Rate Pricing, Customer Acquisition Costs, Sales Strategies

Eat at a restaurant- do they charge by the hour? How about when you buy a refrigerator? Let us show you how you can FRP in your business. Customer Acquisition Costs - As the industry has known, this number is excruciatingly high. How can we bring it down? This lesson will offer some insights. Sales Strategies - While every company has different strategies for O&M, here are a few ways to approach it.

  • Flat Rate Pricing- Introduction (Video - 45 seconds) Preview
  • Flat Rate Pricing- Download (Download .xls)
  • Flat Rate Pricing- Video - 1 (Video - 03:40 minutes)
  • Flat Rate Pricing- Video - 2 (Video - 03:23 minutes)
  • Flat Rate Pricing- Video - 3 (Video - 03:43 minutes)
  • Customer Acquisition Costs- Introduction (Video - 43 seconds)
  • Customer Acquisition Costs- Guidelines (Video - 05:22 minutes)
  • Sales Strategies - Overview (Video - 06:58 minutes)
Feedback and Additional Resources

This is our last module but you still have access to the all of course materials for 12 months (1 year), so keep working and you'll be able to complete the course at your own pace. After your year of access expires you can optionally extend access with a HeatSpring Membership. Enjoy the course and keep in touch!

  • Exit Strategy- Introduction (Video - 01:40 minutes)
  • Exit Strategy- Introduction- Part 2 (Video - 01:48 minutes)
  • Exit Strategy- Download (Download .pdf)
  • Exit Strategy- Checklist - Download (Download .pdf)
  • Exit Strategy- Video - 1 (Video - 04:30 minutes)
  • Exit Strategy- Video - 2 (Video - 05:17 minutes)
  • Exit Strategy- Video - 3 (Video - 05:01 minutes)
  • Exit Strategy- Video - 4 (Video - 05:06 minutes)
  • Exit Strategy- Video - 5 (Video - 06:02 minutes)
  • Closing Thoughts (Video - 01:35 minutes)
  • O&M Strategies - What should you offer? (Video - 07:59 minutes)
  • Feedback: 2-minute Exit Survey (Survey)
  • Certificate of Completion: Request a Certificate (Certificate)
Free Preview - How to Get More Clients, Team Members And Profits for Your Solar Business

Free Courses on Solar, Marketing and Sales, Business Growth

Taking Stock: Assessing the Condition of Your Marketing Foundation

This free course is designed to help solar installers determine the condition of their existing solar marketing programs.

Presenting Your Best: Marketing Campaigns and Creative Content

"Presenting Your Best: Marketing Campaigns and Creative Content" is focused on campaign priorities and creative development for effective solar marketing.

Mapping Strategy: Engineering Your Marketing Success

“Mapping Strategy: Engineering Your Marketing Success” will help solar installers identify goals and new markets for company growth.

Best Practices for Website Conversion + Search Engine Marketing For Residential Solar

Students who took this course also took

Solar Executive MBA Training

Rigorous, hands-on business training for solar professionals. Learn all of the skills to finance the commercial solar projects in your pipeline. Includes Excel modeling, legal documents, individual feedback, and weekly conference calls.

Financial Modeling for Solar PV Projects

This is a unique and intensive hands-on course on modeling distributed generation solar PV projects. The course includes sample models of an unstructured income statement, a partnership flip, and a sale-leaseback.

Infrared Imaging as a PV Characterization Tool

Learn how infrared imaging (IR) can be used as a tool to improve operations and maintenance for solar PV arrays.

Solar Entrepreneurship

Mentorship, education, and support for solar entrepreneurs at any stage. Taught by the founders of CivicSolar, Solar Academy, and HeatSpring with help from many friends in the business.