About this course
Good news: For our 10th anniversary working together with HeatSpring, we are offering you something special.
A complete marketing course with you in mind.
Here is an overview of the course and something special just for you.
It is a 6-module intensive course. We will go over marketing basics to advanced strategies.
- Identifying who your ideal client is and messaging them before they need your services
- Look deep into what they are thinking about before they decide to buy from you or anyone
- How storytelling is the most effective way to capture the attention of your audience so price isn’t the only motivating factor in their decision to do business with you
- How journalism and your marketing strategies are connected to your clients’ expectations.
- What copywriting is and how to use it effectively to attract clients to your offerings
- How Google uses 4 words in their marketing and how you can use their multi-billion-dollar strategy for your goals.
- Why creating an email marketing campaign for the whole year makes you the trusted advisor and builds a strong relationship with your audience. You’ll learn how to write simple and effective emails that can be automated.
- How to get testimonials from your clients; when they say your great, it builds on your credibility and builds trust without you saying anything
- Recruiting, hiring and ad writing- anyone looking to grow their business needs to be able to interview well, screen applicants and also write a compelling ad to get them to come to you in the first place. Time to learn how.
- Why a marketing calendar is essential and how to campaign throughout the year to have consistent business and cash flow.
- O&M strategies to keep your client acquisition costs down and work consistently flowing during the whole year.
Exit Strategy- I'll go into how to look at either exiting your business or finding someone to run the operations of the business so you can focus on long term goals for yourself and your family.
Bonus: Module 7- A flat rate price book to create proposals on demand for your clients.
Focus towards areas that provide a better return of your time and money. Things that are going really well, we will enhance and work on a strategy to bring in more success for you in 2021!
Ready To Sign Up Today? Click Here to Enroll
Course outline
9 modules • 96 assignments • 5:51 hours of video lectures
Welcome • 7 assignments
Orientation Materials
- How to Get More Clients, Team Members And Profits for Your Solar Business (49:39 minutes) Preview
- How To Make Time For All The Assignments (01:22 minutes)
- Time Management - Video 1 (04:48 minutes)
- Time Management - Video 2 (04:57 minutes)
- Time Management - Video 3 (04:08 minutes)
- Time Management - Video 4 (04:01 minutes)
- Time Management - PDF (.pdf)
Module 1 • 10 assignments
Who is Your Client? The Buyers Journey
As Joseph Campbell coined the phrase - "The Hero's Journey", let's walk through how a buyer goes through the process of interest to decision to work with you.
It can be said that everything your client does or doesn't do, revolves around a story (same for you as well).
If you want to know what is driving their behavior (and yours), watch this series.
- Who Is Your Client (55 seconds)
- The Buyers Journey - Download (.pdf)
- The Buyers Journey - Download # 2 (.pdf)
- The Buyers Journey - Introduction (46 seconds)
- The Buyers Journey - Video 1 (05:03 minutes)
- The Buyers Journey - Video 2 (04:04 minutes)
- The Buyers Journey - Video 3 (04:50 minutes)
- The Buyers Journey - Video 4 (04:53 minutes)
- The Buyers Journey - Video 5 (03:51 minutes)
- The Buyers Journey - Video 6 (02:36 minutes)
Module 2 • 16 assignments
Copywriting, Google, Testimonials
Let's see how this works in things you purchase and why it is so powerful to speak to one person and not everyone. Google are the masters of communication. In all their might, is simplicity.
Learn how they talk to you in subtle, yet powerful ways. Testimonials - Why are they important? Today if you have a smart phone, its never been easier. And here's why.
- Copywriting- Introduction (51 seconds)
- Copywriting- Download (.pdf)
- Copywriting Framework- Download # 2 (.pdf)
- Copywriting- Download - Overview (.pdf)
- Copywriting- Video - 1 (04:59 minutes)
- Copywriting- Video - 2 (04:49 minutes)
- Copywriting- Video - 3 (04:30 minutes)
- Copywriting- Video - 4 (03:57 minutes)
- Copywriting- Video - 5 (04:28 minutes)
- Copywriting - Video 6 (04:01 minutes)
- Google- Introduction (43 seconds)
- Google- Download (.pdf)
- Google- Video - 1- WWHN (07:00 minutes)
- Testimonials- Introduction (46 seconds) Preview
- Testimonials- Download (.docx)
- Testimonials- Video - 1 (07:01 minutes)
Module 3 • 13 assignments
Your Team, Recruiting & Hiring
This section will look at finding the best, leading them and making leaders out of them.
How to attract the right person for the role?
Often it comes down to what you say and how you say it.
- Recruiting- Introduction (55 seconds)
- How To Hire - Download (.pdf)
- The Hiring Guide- Video - 1 (04:16 minutes)
- The Hiring Guide- Video - 2 (04:33 minutes)
- The Hiring Guide- Video - 3 (04:14 minutes)
- The Hiring Guide- Video - 4 (04:14 minutes)
- The Hiring Guide- Video - 5 (04:20 minutes)
- The Hiring Guide- Video - 6 (04:41 minutes)
- The Hiring Guide- Video - 7 (05:06 minutes)
- The Hiring Guide- Video - 8 (05:03 minutes)
- The Hiring Guide- Video - 9 (04:33 minutes)
- The Hiring Guide- Video - 10 (03:31 minutes)
- The Hiring Guide- Video - 11 (03:30 minutes)
Module 4 • 10 assignments
Systems For Business
- Customer Service (.docx)
- Client Service - Video 1 (04:11 minutes) Preview
- Client Service - Video 2 (04:14 minutes)
- Client Service - Video 3 (03:34 minutes)
- Client Service - Video 4 (04:00 minutes)
- Client Service - Video 5 (03:59 minutes)
- Client Service - Video 6 (04:13 minutes)
- Client Service - Video 7 (04:55 minutes)
- Client Service - Video 8 (03:24 minutes)
- Client Service - Video 9 (02:57 minutes)
Module 5 • 6 assignments
Ad Writing
- Ad Writing- Introduction (54 seconds)
- Ad Writing- Download (.docx)
- Ad Writing- Download # 2 - CAFA (.pdf)
- Ad Writing- Video - 1 (06:59 minutes)
- Ad Writing- Video - 2 (06:53 minutes)
- Ad Writing- Video - 3 (09:20 minutes)
Module 6 • 13 assignments
Storytelling and Journalism
It is a must for making an emotional connection to your audience.
We also see this in journalism in the print media and in the news.
- Storytelling - Introduction (53 seconds)
- Storytelling - Video - 1 (05:06 minutes)
- Storytelling - Video - 2 (05:43 minutes)
- Storytelling - Framework- Download (.pdf)
- Journalism- Video - 1 (05:02 minutes)
- Journalism- Video - 2 (05:18 minutes)
- Journalism- Video - 3 (05:06 minutes)
- Journalism- Video - 4 (04:17 minutes)
- Journalism- Download (.pdf)
- Marketing Calendar- Introduction (44 seconds)
- Marketing Calendar- Video - 1 (03:40 minutes)
- Marketing Calendar- Video - 2 (04:25 minutes)
- Marketing Calendar- Download (.xlsm)
Module 7 • 8 assignments
Bonus Module: Flat Rate Pricing, Customer Acquisition Costs, Sales Strategies
Customer Acquisition Costs - As the industry has known, this number is excruciatingly high. How can we bring it down? This lesson will offer some insights.
Sales Strategies - While every company has different strategies for O&M, here are a few ways to approach it.
- Flat Rate Pricing- Introduction (45 seconds) Preview
- Flat Rate Pricing- Download (.xls)
- Flat Rate Pricing- Video - 1 (03:40 minutes)
- Flat Rate Pricing- Video - 2 (03:23 minutes)
- Flat Rate Pricing- Video - 3 (03:43 minutes)
- Customer Acquisition Costs- Introduction (43 seconds)
- Customer Acquisition Costs- Guidelines (05:22 minutes)
- Sales Strategies - Overview (06:58 minutes)
Conclusion • 13 assignments
Feedback and Additional Resources
- Exit Strategy- Introduction (01:40 minutes)
- Exit Strategy- Introduction- Part 2 (01:48 minutes)
- Exit Strategy- Download (.pdf)
- Exit Strategy- Checklist - Download (.pdf)
- Exit Strategy- Video - 1 (04:30 minutes)
- Exit Strategy- Video - 2 (05:17 minutes)
- Exit Strategy- Video - 3 (05:01 minutes)
- Exit Strategy- Video - 4 (05:06 minutes)
- Exit Strategy- Video - 5 (06:02 minutes)
- Closing Thoughts (01:35 minutes)
- O&M Strategies - What should you offer? (07:59 minutes)
- Feedback: 2-minute Exit Survey
- Certificate of Completion: Request a Certificate
Author
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Keith Cronin
SunHedge LLCWhat kind of world do you want to live in? Two plus decades of cleantech experience on our journey together to sequester carbon in meaningful ways. Blessed with a multidisciplinary skill set of development, finance, business, and deep connections globally. The road to your destiny is often a curved line. After a decade on the East Coast, it catapulted me to Hawaii to... Learn more