Rating: 9.0/10 (view ratings)
7 students have taken this course
It’s 2020. You want more business. Better qualified clients. Attract the right people to your orbit. Make a lot more money. Have the business run on autopilot.
Good news: For our 10th anniversary working together with HeatSpring, we are offering you something special.
A complete marketing course with you in mind.
Here is an overview of the course and something special just for you.
It is a 6-module intensive course. We will go over marketing basics to advanced strategies.
Identifying who your ideal client is and messaging them before they need your services
Look deep into what they are thinking about before they decide to buy from you or anyone
How storytelling is the most effective way to capture the attention of your audience so price isn’t the only motivating factor in their decision to do business with you
How journalism and your marketing strategies are connected to your clients’ expectations.
What copywriting is and how to use it effectively to attract clients to your offerings
How Google uses 4 words in their marketing and how you can use their multi-billion-dollar strategy for your goals.
Why creating an email marketing campaign for the whole year makes you the trusted advisor and builds a strong relationship with your audience. You’ll learn how to write simple and effective emails that can be automated.
How to get testimonials from your clients; when they say your great, it builds on your credibility and builds trust without you saying anything
Recruiting, hiring and ad writing- anyone looking to grow their business needs to be able to interview well, screen applicants and also write a compelling ad to get them to come to you in the first place. Time to learn how.
Why a marketing calendar is essential and how to campaign throughout the year to have consistent business and cash flow.
O&M strategies to keep your client acquisition costs down and work consistently flowing during the whole year.
Exit Strategy- I'll go into how to look at either exiting your business or finding someone to run the operations of the business so you can focus on long term goals for yourself and your family.
Bonus: Module 7- A flat rate price book to create proposals on demand for your clients.
Focus towards areas that provide a better return of your time and money. Things that are going really well, we will enhance and work on a strategy to bring in more success for you in 2021!
Keith Cronin is one of HeatSpring's most popular and highest rated instructors. He's been there in the trenches and has developed this curriculum based on the things that worked for his solar business, as well as the questions he gets from students and consulting clients.
International Students Welcome
Keith has taught students from over 20 different countries. This course is about business fundamentals and distilling lessons which apply to any solar business regardless of specific location.
Money Back Guarantee
Keith is offering a 720 hour (30-day), money back guarantee on this course. If for any reason, you believe the content wasn’t for you, you’ll receive a full refund. This course policy is an exception to HeatSpring's refund policy and does not apply to other courses.
Flexible Online Training for Industry Professionals
This is a self-study, self-paced online course. You can begin instantly upon enrollment and complete the course materials at your own pace.
Access Information and Build Your Training Library
After enrolling, the course materials will remain in your account and be accessible 12 months (1 year) after enrollment. Access can be extended beyond 1 year with a monthly membership. Rewatch videos and review assignments as many times as you want. View updates the instructor makes to the course as the industry advances. Return to your course anytime with online access from anywhere in the world.
Earn A Certificate of Completion
When you complete this course you are eligible for a certificate of completion from HeatSpring. You can download your certificate as soon as you have completed all of the course requirements. Students can easily share their verified certificates on their LinkedIn profiles using our LinkedIn integration.
I've have the pleasure of knowing Keith for over 20 years. Keith was one of the driving forces for me to switch careers and enter the solar industry. I've utilized his knowledge, suggestions, and advice during my transition. To this day, three years later, I attribute much of my success to Keith.
- Elvin Frost, Senior Solar Advisor at Geoscape Solar
Keith's insights are gems mined from his vast and long experience in the solar industry, and he is sharing them with anyone who cares about building a better world.
- Rehan Siddiqui Consultant, Solar Consulting Engineers
[Keith Cronin] was excellent and clearly drew upon a wealth of experience in the solar industry. I really appreciated [his] level of engagement in the calls and discussions board, and especially review of homework assignments.
Keith Cronin is an in-demand business consultant.
He has helped solar companies achieve their goals through his perspective, recruiting, coaching sessions and products. After his company was acquired by SunEdison, he decided to help people and serve others in Hawaii and across the globe.
After his tenure with SunEdison, he founded SunHedge. SunHedge assists small...[more]
This is a self-study on demand course. This course is self-paced, so you don’t need to be logged in at any specific time. You can get started immediately after you enroll and the course materials will remain in your account with minimum guaranteed access for 12 months (1 year) after enrollment.
Introduction to HeatSpring (Video - 01:25 minutes) preview
How to Get More Clients, Team Members And Profits for Your Solar Business (Video - 49:39 minutes) preview
How To Make Time For All The Assignments (Video - 01:22 minutes)
Time Management - Video 1 (Video - 04:48 minutes)
Time Management - Video 2 (Video - 04:57 minutes)
Time Management - Video 3 (Video - 04:08 minutes)
Time Management - Video 4 (Video - 04:01 minutes)
Time Management - PDF (Download .pdf)
Who is Your Client? The Buyers Journey
This week will get you focused on thinking about your clients in new ways.
As Joseph Campbell coined the phrase - "The Hero's Journey", let's walk through how a buyer goes through the process of interest to decision to work with you.
It can be said that everything your client does or doesn't do, revolves around a story (same for you as well).
If you want to know what is driving their behavior (and yours), watch this series.
Who Is Your Client (Video - 55 seconds)
The Buyers Journey - Download (Download .pdf)
The Buyers Journey - Download # 2 (Download .pdf)
The Buyers Journey - Introduction (Video - 46 seconds)
The Buyers Journey - Video 1 (Video - 05:03 minutes)
The Buyers Journey - Video 2 (Video - 04:04 minutes)
The Buyers Journey - Video 3 (Video - 04:50 minutes)
The Buyers Journey - Video 4 (Video - 04:53 minutes)
The Buyers Journey - Video 5 (Video - 03:51 minutes)
The Buyers Journey - Video 6 (Video - 02:36 minutes)
Copywriting, Google, Testimonials
Copywriting is distilled down to person to person communication.
Let's see how this works in things you purchase and why it is so powerful to speak to one person and not everyone. Google are the masters of communication. In all their might, is simplicity.
Learn how they talk to you in subtle, yet powerful ways. Testimonials - Why are they important? Today if you have a smart phone, its never been easier. And here's why.
As we look at the second pillar of your goals, after your clients, is your team.
This section will look at finding the best, leading them and making leaders out of them.
How to attract the right person for the role?
Often it comes down to what you say and how you say it.
Recruiting- Introduction (Video - 55 seconds)
How To Hire - Download (Download .pdf)
The Hiring Guide- Video - 1 (Video - 04:16 minutes)
The Hiring Guide- Video - 2 (Video - 04:33 minutes)
The Hiring Guide- Video - 3 (Video - 04:14 minutes)
The Hiring Guide- Video - 4 (Video - 04:14 minutes)
The Hiring Guide- Video - 5 (Video - 04:20 minutes)
The Hiring Guide- Video - 6 (Video - 04:41 minutes)
The Hiring Guide- Video - 7 (Video - 05:06 minutes)
The Hiring Guide- Video - 8 (Video - 05:03 minutes)
The Hiring Guide- Video - 9 (Video - 04:33 minutes)
The Hiring Guide- Video - 10 (Video - 03:31 minutes)
The Hiring Guide- Video - 11 (Video - 03:30 minutes)
Systems For Business
One of the most challenging things about any business is creating systems. Things that are stuck in someone's mind that they do every day, often without thinking about them. They become habits. Unfortunately, when companies hire new people to take over a role, they have to constantly ask the original person (often the owner of a company in the early days) what to do. Wouldn't it be better to have a detailed process template to refer to? Here it is!
Customer Service (Download .docx)
Client Service - Video 1 (Video - 04:11 minutes) preview
Client Service - Video 2 (Video - 04:14 minutes)
Client Service - Video 3 (Video - 03:34 minutes)
Client Service - Video 4 (Video - 04:00 minutes)
Client Service - Video 5 (Video - 03:59 minutes)
Client Service - Video 6 (Video - 04:13 minutes)
Client Service - Video 7 (Video - 04:55 minutes)
Client Service - Video 8 (Video - 03:24 minutes)
Client Service - Video 9 (Video - 02:57 minutes)
In order to attract the right people to our organization, we need to write compelling ads. This module walks you through ad writing.
Ad Writing- Introduction (Video - 54 seconds)
Ad Writing- Download (Download .docx)
Ad Writing- Download # 2 - CAFA (Download .pdf)
Ad Writing- Video - 1 (Video - 06:59 minutes)
Ad Writing- Video - 2 (Video - 06:53 minutes)
Ad Writing- Video - 3 (Video - 09:20 minutes)
Storytelling and Journalism
Since we were first able to read or be read to by our parents or siblings, storytelling has captured our imagination. This has expanded to novels, movies and all forms of communication.
It is a must for making an emotional connection to your audience.
We also see this in journalism in the print media and in the news.
Eat at a restaurant- do they charge by the hour? How about when you buy a refrigerator? Let us show you how you can FRP in your business.
Customer Acquisition Costs - As the industry has known, this number is excruciatingly high. How can we bring it down? This lesson will offer some insights.
Sales Strategies - While every company has different strategies for O&M, here are a few ways to approach it.
This is our last module but you still have access to the all of course materials for 12 months (1 year), so keep working and you'll be able to complete the course at your own pace. After your year of access expires you can optionally extend access with a HeatSpring Membership. Enjoy the course and keep in touch!