Efficient Activation: Tools and Strategies for Efficient Campaign Delivery

Online

Length: 1 module

Instructor: Glenna Wiseman

Subjects: Solar: Energy Finance, Solar: Marketing and Sales

Description

“Efficient Activation: Tools and Strategies for Efficient Campaign Delivery” explores building more money into your solar installation marketing budget through co-op funds and using the resources you have the most effectively.

This lecture features special guest, Pamela Cargill, Principal of Chaolysti. Pamela specializes in organizational development and operational effectiveness in residential solar. She is applying her decade of experience spanning the entirety of residential solar operations including design engineering, project management and installation, process design/automation, operations strategy, and software planning and integration.

This lecture is focused on helping students in these key areas of solar marketing:

•Access new research to understand commonly used marketing tools and their perceived
effectiveness
•Secure more $$$ into your campaigns
•Solar installer co-op development tool including tips on securing co-op funds from solar component manufacturers and tips for implementation
•Use the $$$ you have to deliver campaigns more effectively
•Tips and tools including insights into software applications for CRM, email marketing, graphics and lead targeting

This course is part 4 of Identity3's 6-part "Build it Bright! Crafting Your Solar Marketing" Program. This training series was made possible by Energy Trust of Oregon, an independent nonprofit organization dedicated to helping utility customers invest in and benefit from energy efficiency and clean, renewable power.

Disclaimer: While the program was designed to address key marketing fundamentals relevant to marketing challenges experienced by most solar installers, not all the material presented will be applicable to every solar installers’ marketing program.

Self-Paced Online Course

This online course is both self-serve and self-paced. You can begin instantly upon enrollment.

Access Information and Build Your Training Library

After enrolling, the course materials will remain in your account and be accessible for as long as the course is offered on the HeatSpring.com marketplace, with minimum guaranteed access for 12 months (1 year) after enrollment. Return to your course anytime with online access from anywhere in the world.

Earn a Certificate of Completion

When you complete this course you are eligible for a certificate of completion from HeatSpring. You can download your certificate as soon as you have completed all of the course requirements. Students can easily share their verified certificates on their LinkedIn profiles using our one-click LinkedIn integration.

Instructor

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Glenna Wiseman

Principal, Identity3

Glenna Wiseman is a solar industry marketing veteran who brings the installer’s point of view to marketing communications. Her solar marketing expertise dates from 2007. For five of those years, she led the marketing initiatives for a California based solar installation firm. Glenna has worked to build integration companies for more than 10 years, resulting in a...[more]

Course Outline

Watch the Lecture, Download Slides + An Interactive Tool

After The Course - Feedback and Additional Resources

In this module, you'll provide feedback on this lecture, request a certificate of completion, and learn about additional resources.