About this course

Join solar experts Keith Cronin and Chris Lord in their discussion of selling solar pv to non-profits and important things to know before pitching non-profit clients.

Non-profits are a huge potential market for solar, with over 1.4 million non-profits in the US but there are some key differences you need to keep in mind when selling solar to these types of clients.

Some topics covered include:

  • How do non-profits handle decision making?
  • What types of deal risks are comfortable for the non-profit?
  • Given that tax benefits are not available to non-profits (they are not tax payers), how do you access tax benefits?
  • Cost comparison of Solar PPA (subsidized by tax benefits) vs. Straight ownership/no tax benefits. Closing costs and how to address them
  • Why is an O&M agreement such a big deal for non-profits?
  • How do you use the 30% ITC, which is going down in 2020?
  • How to speak to board members to get their interest?

Ready To Sign Up Today? Click Here to Enroll

Course outline

1 module • 4 assignments • 1:54 hours of video lectures

Module 1 • 2 assignments
Solar PV Finance for Non-Profits – Things You Need To Know Before You Pitch To Your Clients

  • Video Lecture: Solar PV Finance for Non-Profits – Things You Need To Know Before You Pitch To Your Clients (56:51 minutes)
  • Webcall Video Recording From May 5th 2020 (58:03 minutes)


  • Chris Lord

    Managing Director, CapIron, Inc.
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    Christopher J. Lord is the Managing Director of CapIron, Inc., a firm focused, among other things, on helping clients plan, structure and close financings involving renewable energy projects, including Distributed Generation and Utility-Scale Projects. Mr. Lord graduated from Cornell Law School, and practiced corporate law in firms, and in-house, for over 25 years. He... Learn more

  • Keith Cronin

    SunHedge LLC
    View profile

    What kind of world do you want to live in? Two plus decades of cleantech experience on our journey together to sequester carbon in meaningful ways. Blessed with a multidisciplinary skill set of development, finance, business, and deep connections globally. The road to your destiny is often a curved line. After a decade on the East Coast, it catapulted me to Hawaii to... Learn more

Frequently asked questions

How does this course work?
This is a free course. Enroll today and get access to all of the materials instantly. The lecture video and other materials are available any time.
How long do I have access to the materials?
For free courses there is no guarantee for how long the course materials will be available.
Is there a certificate of completion?
Certificates of completion are only provided to HeatSpring Membership subscribers. This course has not been approved by any credentialing organizations (NABCEP, AIA, USGBC etc) for Continuing Education Credits (CEUs). This course is for self education purposes only and completion does not indicate a level of professional expertise or credential.
Can I register multiple people?
Yes, this is a free course so you can share this page with other people from your group.


Based on 74 reviews
students have taken this course

This is a great resource for real world examples of successes, hurdles, and how to plan for success.

Rob Martens
President, Better Together Solar

Business modelling insights

Ellioth Mushayi
Installation Technician , ElliomProjects

Great explains

Omar Ibrahim
Engineer , Techno sun lb

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