Energy Finance
Marketing and Sales
Business Growth

Solar PV Finance for Non-Profits

Chris Lord and 1 other • Last updated 02/2021

4.3/5 (view ratings)
784 students
1 module
1:54 hours
4 assignments

Course description

Join solar experts Keith Cronin and Chris Lord in their discussion of selling solar pv to non-profits and important things to know before pitching non-profit clients.

Non-profits are a huge potential market for solar, with over 1.4 million non-profits in the US but there are some key differences you need to keep in mind when selling solar to these types of clients.

Some topics covered include:

  • How do non-profits handle decision making?
  • What types of deal risks are comfortable for the non-profit?
  • Given that tax benefits are not available to non-profits (they are not tax payers), how do you access tax benefits?
  • Cost comparison of Solar PPA (subsidized by tax benefits) vs. Straight ownership/no tax benefits. Closing costs and how to address them
  • Why is an O&M agreement such a big deal for non-profits?
  • How do you use the 30% ITC, which is going down in 2020?
  • How to speak to board members to get their interest?

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Full course outline

Module 1 - Solar PV Finance for Non-Profits – Things You Need To Know Before You Pitch To Your Clients

  • Video Lecture: Solar PV Finance for Non-Profits – Things You Need To Know Before You Pitch To Your Clients (56:51 minutes)
  • Webcall Video Recording From May 5th 2020 (58:03 minutes)


Chris Lord

Managing Director, CapIron, Inc.

Christopher J. Lord is the Managing Director of CapIron, Inc., a firm focused, among other things, on helping clients plan, structure and close financings involving renewable energy projects, including Distributed Generation and Utility-Scale Projects. Mr. Lord graduated from Cornell Law School, and practiced corporate law in firms, and in-house, for over 25 years. He... Learn more

Keith Cronin

SunHedge LLC

Keith Cronin is an in-demand business consultant. He has helped solar companies achieve their goals through his perspective, recruiting, coaching sessions and products. After his company was acquired by SunEdison, he decided to help people and serve others in Hawaii and across the globe. After his tenure with SunEdison, he founded SunHedge. SunHedge assists small to... Learn more


74 reviews

784 students have taken this course

by Rob Martens, President, Better Together Solar 01/09/2023

This is a great resource for real world examples of successes, hurdles, and how to plan for success.

by Ellioth Mushayi, Installation Technician , ElliomProjects 08/02/2022

Business modelling insights

by Omar Ibrahim, Engineer , Techno sun lb 02/28/2022

Great explains

by Jonathan Mendez 07/17/2020

This should be a series course of Solar Financing

by Nitesh Gurjar, HAPPY AT WORK: 10 DESIGN INTERVENTIONS FOR A BETTER WORKPLACE, Career po... 06/11/2020


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Frequently asked questions

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