This course is built for residential solar contractors that need to understand how to generate their own leads.
The focus of the course is to understand the basics of search engine for marketing as it applies to solar.
After taking this course, students will understand the following:
1. How to identify profitable solar keywords
2. The elements needed to create a profitable SEM campaign
3. The economics of a profitable SEM campaign with both campaign click-through-rates, landing page conversion, and lead cost
4. The economics of solar SEM leads versus purchased leads.
This online course is self-paced. You can begin instantly upon enrollment.
Access Information And Build Your Training Library
After enrolling, the course materials will remain in your account and be accessible 12 months (1 year) after enrollment. Access can be extended beyond 1 year with a monthly membership. Rewatch videos and review assignments as many times as you want. Return to your course anytime with online access from anywhere in the world.
Earn A Certificate Of Completion
When you complete this course you are eligible for a certificate of completion from HeatSpring. You can download your certificate as soon as you have completed all of the course requirements. Students can easily share their verified certificates on their LinkedIn profiles using our one-click LinkedIn integration.
Search Engine Marketing For Solar
READ: Wikipedia - Search Engine Marketing (Resource)
READ: What is Search Engine Marketing (SEM) and Pay-Per-Click (PPC) Advertising (Resource)
READ: SEO vs PPC (Resource)
WATCH: 60 Minute Webinar: How to Find Profitable Keywords (Video)
DOWNLOAD: Webinar Slides (Download .pdf)
DOWNLOAD: The Complete Guide to Search Engine Marketing for Solar (Resource)