Putting It All Together: From Assessment to Tracking Results, Create the Building Blocks of your Solar Marketing Program - Self Study

Online

Length: 1 module

Author: Glenna Wiseman

Subjects: Solar: Marketing and Sales, Solar: Energy Finance

Student Rating

Rating: 9.8/10 (view ratings)
28 students have taken this course

Description

“Putting It All Together: From Assessment to Tracking Results, Create the Building Blocks of your Solar Marketing Program” is a review of the series’ key points and the introduces a new tool to help solar installers develop successful ribbon cutting and dedication events for nonresident solar customers. The lecture highlights key points critical to building your solar marketing program including taking stock, mapping strategy, campaigns and creative, efficient delivery and tracking results.

This lecture reviews the series and introduces a tool and tips to help you do more effective solar ribbon cutting and dedication events:

•Quick Review of Program Tools and Benefits
•New! Solar Dedication Campaign Development Tool
•Putting it all Together – Sample Campaign
•Address Three Marketing Pain Points

This course is part 6 of Identity3's 6-part "Build it Bright! Crafting Your Solar Marketing" Program. This training series was made possible by Energy Trust of Oregon, an independent nonprofit organization dedicated to helping utility customers invest in and benefit from energy efficiency and clean, renewable power.

Disclaimer: While the program was designed to address key marketing fundamentals relevant to marketing challenges experienced by most solar installers, not all the material presented will be applicable to every solar installers’ marketing program.

Self-Paced Online Course

This is a self-study, self-paced online course. You can begin instantly upon enrollment and complete the course materials on your own pace.

Access Information and Build Your Training Library

After enrolling, the course materials will remain in your account and be accessible 12 months (1 year) after enrollment. Access can be extended beyond 1 year with a monthly membership. Return to your course anytime with online access from anywhere in the world.

Earn a Certificate of Completion

When you complete this course you are eligible for a certificate of completion from HeatSpring. You can download your certificate as soon as you have completed all of the course requirements. Students can easily share their verified certificates on their LinkedIn profiles using our one-click LinkedIn integration.

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Author

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Glenna Wiseman

Principal, Identity3

Glenna Wiseman is a solar industry marketing veteran who brings the installer’s point of view to marketing communications. Her solar marketing expertise dates from 2007. For five of those years, she led the marketing initiatives for a California based solar installation firm. Glenna has worked to build integration companies for more than 10 years, resulting in a...[more]

Course Outline

Watch the Lecture, Download Slides + An Interactive Tool

  • Lecture (Video)
  • Lecture Slides (Download .pdf)
  • Interactive Tool (Download .pdf)

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