Here are some general tips on what makes a good video:
- Audio is everything. If audio quality is bad, crackly, or low volume it won't work. This is the number one factor which creates negative student experience. To get the best possible audio quality, record where there are no background noises and use an external microphone. Do a short test recording to see if the microphone is picking up any unwanted sounds.
- High definition video (720p) is the standard for new recordings. Export recorded screenshare videos as an .mp4 file or equivalent using software like Camtasia.
- Student engagement drops after 30 minutes on average. Have a goal of 15-30 minute videos and if your lecture is longer than that try break it up into multiple videos. Just keep in mind engagement will drop off after about 30 minutes.
- Follow our standards for approval and remember to keep presentation branding light and don't include dates on the slides to extend the video longevity.
Although it may seem counter-intuitive, more specific topics are always better than general ones. For example, solar design expert Ryan Mayfield created an excellent free short course Arc Flash Calculations and Insulation Resistance Testing. The topic is extremely specific, which narrows the audience, but the people who sign up know exactly what they're looking for and what they'll be learning about.