Tracking Results: Implementing Systematic Return on Investment Reporting - Self Study
About this course
Once you have determined what to measure and why, we’ll help you work through gathering those metrics and measuring them to build more effective marketing and lead generation campaigns. Students will learn how to produce more effective solar marketing results.
This course is part 5 of Identity3's 6-part "Build it Bright! Crafting Your Solar Marketing" Program. This training series was made possible by Energy Trust of Oregon, an independent nonprofit organization dedicated to helping utility customers invest in and benefit from energy efficiency and clean, renewable power.
Disclaimer: While the program was designed to address key marketing fundamentals relevant to marketing challenges experienced by most solar installers, not all the material presented will be applicable to every solar installers’ marketing program.
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Learning Objectives
- Track marketing spend by accounting chart of accounts
- Establish tracking by lead source
- Track quality and result of lead source types by cost of lead, cost of each opportunity and cost of sale
Course outline
1 module • 6 assignments • 36 minutes of video lectures
Module 1 • 4 assignments
Watch the Lecture, Download Slides + An Interactive Tool
- Lecture (36:14 minutes)
- Lecture Slides (.pdf)
- Interactive Tool (.xlsx)
- Enroll in Session 6
Author
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Glenna Wiseman is a solar industry marketing veteran who brings the installer’s point of view to marketing communications. Her solar marketing expertise dates from 2007. For five of those years, she led the marketing initiatives for a California based solar installation firm. Glenna has worked to build integration companies for more than 10 years, resulting in a... Learn more
