Solar Business Masterclass


Instructor: Keith Cronin

Subjects: Solar: Marketing and Sales, Solar: Business Growth

Length: Monthly Subscription

15 students are interested in this course


Here’s what I know about you: you are dedicated to the work you do, and you are dedicated to doing it with excellence.

You probably wish you had more time to do that work, and that you didn’t have to spend so much time scrambling for business.

You probably think if you could just have a bigger profit margin, you’d be able to invest more time in your business, and in the things outside work, that matter the most.

How do I know these things?

Because I have been there. Done that. And conquered those challenges.

Plus, I’ve helped a lot of other people do the same.

For instance….


I invite you to join the Solar Business Masterclass. You’ll learn the specific strategies and tactics we used to grow and scale our business. Selling the business was an accident (more on that in the course).

How about spending time with us? Every month. Every week. Sound interesting?

You can ask me any questions: Business. Operations. Sales. Marketing. Recruiting. Hiring. Customer Service. Future Trends. Line Extensions. You name it.

What’s in the course?

In the course we’ve included:

And I will also share how I grew and sold my business with you (if you’d like to know).

You’ll also have access to me, every other week- Live.

We’ll be doing webinars every other week, for the whole year. That’s 26 webinars throughout the year. And we will also have some special live webinar events as well, exclusively for members.

If you’re busy and you miss a webinar- we got you covered. All of them are recorded. We post them inside the member area for you to watch or listen to on your terms.

If you’ve got questions about a topic and you post them inside the members’ area, we’ll answer them live on our bi-weekly webinar. It is a first come, first serve basis.

We’re going to work side by side on the computer, working through your biggest challenges. We can share each other’s screen to understand what you’re up against and fix it. You’ll be supported throughout the year. This will help you serve your clients and help your community.

We will also have:

Here is a list of webinar topics we’re going to be covering.

  1. How to get more clients into your business?
  2. How to hire the best people?
  3. How to get sales and operations to work closely together?
  4. How to create recurring revenue in your business
  5. How to market your business to offer other services?
  6. How to sell less in your business but make more profits
  7. How to sell your gross margin and explain it easily to your team?
  8. How to create an operations manual for your company?
  9. How to setup processes and procedures in your company?
  10. How to use flat rate pricing in your business
  11. How to know what your overhead costs are and how to manage them
  12. How to create a customer service process?
  13. How to improve your project management workflow?
  14. How to create a testimonial video?
  15. How to respond to RFP's to get you more business
  16. How to understand what potential clients are thinking before doing business with you
  17. How to self-fund your retirement
  18. How to do open book management in your company
  19. How to say no to business?
  20. How to use storytelling in your business to get more clients
  21. How to leverage the largest opportunity on the planet for your business?
  22. How to market your company like google?
  23. How service contracts keep you busy all year round
  24. How to partner with other local businesses
  25. How to pay sales people?
  26. How to reward success?

So, what does this all cost to be a member?

$395 per month

You can stay as long as you like. There are no commitments to stay. If you try it and believe it’s not for you, we’ll cancel your membership. Just send us an email.

To get you started, we’re going to mail you three books to get you hyper-focused on the things that matter in your business.

These will complement the content in the members’ area. It will also give you time away from the computer and distractions of your day. Setting aside quiet time to read and put into practice will build the consistency in yourself and your colleagues.

This is the recipe I used to grow, scale and sell my business and I want to help you.

You’re probably wondering right now- “Should I enroll?” And before you do…before you make that decision to enroll right now today….here’s what I want you to do.

Let’s list the pros and cons



Still have more questions? Check out our Frequently Asked Questions about this course for more information and answers to commonly asked questions.

Ready To Sign Up Today? Click Here to Enroll

Preview the Course Material

Check out a free preview of the course by clicking the button below. This is a live assignment from the course and will give you a good sense for what the course will be like.

Free Preview - How to Get More Clients, Team Members And Profits for Your Solar Business
Meet Your New Solar Business Advisor

Keith Cronin is one of HeatSpring's most popular and highest rated instructors. He's been there in the trenches and has developed this curriculum based on the things that worked for his solar business, as well as the questions he gets from students and consulting clients.

Webinar Livestreams With Keith Every Other Week

We’ll be doing webinars every other week, for the whole year. That’s 26 webinars throughout the year. And we will also have some special live webinar events as well, exclusively for members. If you’re busy and you miss a webinar- we got you covered. All of them are recorded. We post them inside the member area for you to watch or listen to on your terms. If you’ve got questions about a topic and you post them inside the members’ area, we’ll answer them live on our bi-weekly webinar. It is a first come, first serve basis.

Included Free: Three Books To Get You Hyper Focused On The Things That Matter In Your Business

When you enroll in the course we will mail you three books, real books printed with ink and paper. These will complement the digital content in the members’ area. It will also give you time away from the computer and distractions of your day. Setting aside quiet time to read and put into practice will build the consistency in yourself and your colleagues. The books include: 1. Ethical Persuasion to Ethical Profits - How To Find More Clients & More Colleagues Fast & Make More Money In Your Business; 2. Solar Playbook- How To Make Your Company’s System Based For Success; 3. Solar Success Principles – How To Make A Difference And A Fortune In the Green Economy

International Students Welcome

Keith has taught students from over 20 different countries. This course is about business fundamentals and distilling lessons which apply to any solar business regardless of specific location. Keith is very welcoming to international students and businesses and will tailor one-on-one time to your specific business needs and constraints.

Money Back Guarantee

Keith is offering a 720 hour (30-day), money back guarantee on this course. If for any reason, you believe the content wasn’t for you, you’ll receive a full refund. This course policy is an exception to HeatSpring's refund policy and does not apply to other courses.

Self Paced Online Course

This online course is self-paced. You can begin instantly upon enrollment.

Access Information And Build Your Training Library

After enrolling, the course materials will remain in your account and be accessible for as long as your monthly subscription remains active. Rewatch videos and review assignments as many times as you want even after receiving your certificate of completion. All live webcasts will be archived for re-viewing. Return to your course anytime with online access from anywhere in the world.

Earn A Certificate Of Completion

When you complete this course you are eligible for a certificate of completion from HeatSpring. You can download your certificate as soon as you have completed all of the course requirements. Students can easily share their verified certificates on their LinkedIn profiles using our one-click LinkedIn integration.

I've have the pleasure of knowing Keith for over 20 years. Keith was one of the driving forces for me to switch careers and enter the solar industry. I've utilized his knowledge, suggestions, and advice during my transition. To this day, three years later, I attribute much of my success to Keith.

- Elvin Frost, Senior Solar Advisor at Geoscape Solar

Keith's insights are gems mined from his vast and long experience in the solar industry, and he is sharing them with anyone who cares about building a better world.

- Rehan Siddiqui Consultant, Solar Consulting Engineers

Thank you, Keith, for providing this session. Your insight comes at a critical moment not only for the solar industry at large but also my business aspirations.

- Nate de Vries

[Keith Cronin] was excellent and clearly drew upon a wealth of experience in the solar industry. I really appreciated [his] level of engagement in the calls and discussions board, and especially review of homework assignments.

- Rob McAtee, Hankins and Anderson


Keith cronin 168r3 2.jpg?ixlib=rb 1.1

Keith Cronin

SunHedge LLC

Keith Cronin is an in-demand business consultant. He has helped solar companies achieve their goals through his perspective, recruiting, coaching sessions and products. After his company was acquired by SunEdison, he decided to help people and serve others in Hawaii and across the globe. After his tenure with SunEdison, he founded SunHedge. SunHedge assists small...[more]

Free Preview - How to Get More Clients, Team Members And Profits for Your Solar Business

Course Outline

Welcome - Orientation Materials

This section includes some orientation materials for the online course portion of this subscription offering. The course is self-paced, so you don’t need to be logged in at any specific time. The course material can be completed on your own pace and at your convenience. The course discussion board is a great place to interact with other students and ask questions. Popular questions will be discussed during webinar sessions. Please review the orientation materials and introduce yourself on the discussion board.

  • Introduction to HeatSpring (1 minute) (Video) preview
  • How to Get More Clients, Team Members And Profits for Your Solar Business (Video) preview
  • Welcome to the Solar Business Masterclass - Introduction (Video)
  • How To Make Time For All The Assignments (Video)
  • Set up email notifications and your student profile (Text)
  • Time Management - Video 1 (Video)
  • Time Management - Video 2 (Video)
  • Introduce yourself on the discussion board (Text)
  • Time Management - Video 3 (Video)
  • Time Management - Video 4 (Video)
  • Time Management - PDF (Download .pdf)
Module 1 - Clients, Buyers Journey, Storytelling Journalism

This week will get you focused on thinking about your clients in new ways. As Joseph Campbell coined the phrase - "The Hero's Journey", let's walk through how a buyer goes through the process of interest to decision to work with you. It can be said that everything your client does or doesn't do, revolves around a story (same for you as well). If you want to know what is driving their behavior (and yours), watch this series. From Madison Avenue ad agencies to Hollywood to anthropology, its all here. What does journalism have in common with your business? Everything. Look at how this relates to you and your business.

  • Who Is Your Client (Video)
  • Customer Service (Download .docx)
  • Client Service - Video 1 (Video) preview
  • Client Service - Video 2 (Video)
  • Client Service - Video 3 (Video)
  • Client Service - Video 4 (Video)
  • Client Service - Video 5 (Video)
  • Client Service - Video 6 (Video)
  • Client Service - Video 7 (Video)
  • Client Service - Video 8 (Video)
  • Client Service - Video 9 (Video)
  • The Buyers Journey - Download (Download .pdf)
  • The Buyers Journey - Download # 2 (Download .pdf)
  • The Buyers Journey - Introduction (Video)
  • The Buyers Journey - Video 1 (Video) preview
  • The Buyers Journey - Video 2 (Video)
  • The Buyers Journey - Video 3 (Video)
  • The Buyers Journey - Video 4 (Video)
  • The Buyers Journey - Video 5 (Video)
  • The Buyers Journey - Video 6 (Video)
  • Storytelling - Framework- Download (Download .pdf)
  • Storytelling - Introduction (Video)
  • Storytelling - Video - 1 (Video)
  • Storytelling - Video - 2 (Video)
  • Journalism- Download (Download .pdf)
  • Journalism- Video - 1 (Video)
  • Journalism- Video - 2 (Video)
  • Journalism- Video - 3 (Video)
  • Journalism- Video - 4 (Video)
Module 2 - Copywriting, Google, Testimonials

Copywriting is distilled down to person to person communication. Let's see how this works in things you purchase and why it is so powerful to speak to one person and not everyone. Google are the masters of communication. In all their might, is simplicity. Learn how they talk to you in subtle, yet powerful ways. Testimonials - Why are they important? Today if you have a smart phone, its never been easier. And here's why.

  • Copywriting- Introduction (Video)
  • Copywriting- Download (Download .pdf)
  • Copywriting- Download - Overview (Download .pdf)
  • Copywriting- Video - 1 (Video)
  • Copywriting- Video - 2 (Video)
  • Copywriting- Video - 3 (Video)
  • Copywriting- Video - 4 (Video)
  • Google- Introduction (Video)
  • Google- Download (Download .pdf)
  • Google- Video - 1- WWHN (Video)
  • Testimonials- Introduction (Video) preview
  • Testimonials- Download (Download .docx)
  • Testimonials- Video - 1 (Video)
  • Copywriting Framework- Download # 2 (Download .pdf)
Module 3 - Your Team, Recruiting, Hiring, Ad Writing

As we look at the second pillar of your goals, after your clients, is your team. This section will look at finding the best, leading them and making leaders out of them. How to attract the right person for the role? Often it comes down to what you say and how you say it.

  • Recruiting- Introduction (Video)
  • How To Hire - Download (Download .pdf)
  • The Hiring Guide- Video - 1 (Video)
  • The Hiring Guide- Video - 2 (Video)
  • The Hiring Guide- Video - 3 (Video)
  • The Hiring Guide- Video - 4 (Video)
  • The Hiring Guide- Video - 5 (Video)
  • The Hiring Guide- Video - 6 (Video)
  • The Hiring Guide- Video - 7 (Video)
  • The Hiring Guide- Video - 8 (Video)
  • The Hiring Guide- Video - 9 (Video)
  • Ad Writing- Video - 1 (Video)
  • The Hiring Guide- Video - 10 (Video)
  • The Hiring Guide- Video - 11 (Video)
  • Ad Writing- Introduction (Video) preview
  • Ad Writing- Download (Download .docx)
  • Ad Writing- Video - 2 (Video)
  • Ad Writing- Video - 3 (Video)
  • Ad Writing- Download # 2 - CAFA (Download .pdf)
Module 4 - Project Management, Service Agreements, Marketing Calendar

Project Management - How do you keep it all together? Simple software that is free (or their paid version is amazing as well). Service Agreements - Having work throughout the year is essential. It is also important to be a resource for your clients as new things come to market to help them with. Let's walk through how these work for you and your business. Marketing Calendar - Often we need to look to other industries to see how we can adapt and integrate their strategies with ours. Take a look at this idea for your business.

  • Project Management - Introduction (Video)
  • Project Management - Software (Video)
  • Service Agreements- Introduction (Video) preview
  • Service Invoice Agreement-Member Protection Plan- Download - Contract (Download .pdf)
  • Safety Inspection Checklist- Download (Download .doc)
  • Safety Inspection Checklist- Video - 1 (Video)
  • Service Invoice Agreement-Member Protection Plan Video - 1 (Video)
  • Marketing Calendar- Introduction (Video)
  • Marketing Calendar- Download (Download .xlsm)
  • Marketing Calendar- Video - 1 (Video)
  • Marketing Calendar- Video - 2 (Video)
  • Safety Checklist- Download # 2 (Download .pdf)
Module 5 - Flat Rate Pricing, Request for Proposals, Customer Acquisition Costs, Sales Strategies

Eat at a restaurant- do they charge by the hour? How about when you buy a refrigerator? Lets show you how you can FRP in your business. Request for Proposals - While you might not do these solicitations, go through this lesson to learn why incorporating the strategies in it, will bolster your own proposals. Customer Acquisition Costs - As the industry has known, this number is excruciatingly high. How can we bring it down? This lesson will offer some insights. Sales Strategies - While every company has different strategies for O&M, here are a few ways to approach it.

  • Flat Rate Pricing- Introduction (Video) preview
  • Flat Rate Pricing- Download (Download .xlsx)
  • Flat Rate Pricing- Video - 1 (Video)
  • Flat Rate Pricing- Video - 3 (Video)
  • Flat Rate Pricing- Video - 2 (Video)
  • Request For Proposals- Introduction (Video)
  • Request For Proposals- Download (Download .pdf)
  • Request For Proposals- Video - 1 (Video)
  • Request For Proposals- Video - 2 (Video)
  • Request For Proposals- Video - 3 (Video)
  • Request For Proposals- Video - 4 (Video)
  • Customer Acquisition Costs- Introduction (Video)
  • Customer Acquisition Costs- Guidelines (Video)
  • Sales Strategies - Overview (Video)
  • O&M Strategies - What should you offer? (Video)
Module 6 - Your Company, Budget Tool

This section of the course is dedicated to your company. Budgeting, to the ScoreCard tool, Service Agreements, Line Extensions, O&M, Self Funding, Customer Acquisition Costs, Exit Strategies and Why I Sold.

  • The Budget Tool - Introduction (Video) preview
  • The Budget Tool - Download (Download .xlsm)
  • The Budget Tool - Video - 1 (Video)
  • The Budget Tool - Video - 2 (Video)
  • The Budget Tool - Video - 3 (Video)
  • The Budget Tool - Video - 4 (Video)
  • The Budget Tool - Video - 5 (Video)
  • The Budget Tool - Video - 6 (Video)
  • The Budget Tool - Video - 7 (Video)
  • The Budget Tool - Video - 8 (Video)
  • The Budget Tool - Video - 9 (Video)
  • The Budget Tool - Video - 10 (Video)
  • The Budget Tool - Video - 11 (Video)
  • The Budget Tool - Video - 12 (Video)
  • The Budget Tool - Video - 13 (Video)
  • The Budget Tool - Video - 14 (Video)
  • The Budget Tool - Video - 15 (Video)
  • The Budget Tool - Video - 16 (Video)
  • The Budget Tool - Video - 17 (Video)
Module 7 - The ScoreCard

Want to know the difference between sales and profits? You've come to the right place. This is an extensive excel tool to help you wrap you and your team around performance. It will help you make better team decisions from this day, forward.

  • The ScoreCard- Download (Download .xlsx)
  • The ScoreCard- Introduction (Video) preview
  • The ScoreCard- Video - 1 (Video)
  • The ScoreCard- Video - 2 (Video)
  • The ScoreCard- Video - 3 (Video)
  • The ScoreCard- Video - 4 (Video)
  • The ScoreCard- Video - 5 (Video)
  • The ScoreCard- Video - 6 (Video)
  • The ScoreCard- Video - 7 (Video)
  • The ScoreCard- Video - 8 (Video)
  • The ScoreCard- Video - 9 (Video)
Module 8 - Line Extensions, Partnerships, Self-funding Your Retirement

Line Extensions - What are they and how you can add them to your offerings. Partnerships - Who to partner with and why? Self-funding Your Retirement - We all know that the world is headed towards self funding our retirements. This is a way to do it.

  • Line Extensions- Introduction (Video) preview
  • Line Extensions - Download (Download .pdf)
  • Line Extensions - Video - 1 (Video)
  • Line Extensions - Video - 2 (Video)
  • Line Extensions - Video - 3 (Video)
  • Line Extensions - Video - 4 (Video)
  • Partnerships- Introduction (Video)
  • Partnerships- Download (Download .pdf)
  • Partnerships- Video - 1 (Video)
  • Partnerships- Video - 2 (Video)
  • Partnerships- Video - 3 (Video)
  • Partnerships- Video - 4 (Video)
  • Self Funding- Introduction (Video)
  • Self Funding- Download (Download .xlsx)
  • Self Funding- Download- PDF (Download .pdf)
  • Self Funding- Video - 1 (Video)
  • Self Funding- Video - 2 (Video)
  • Line Extensions - Download # 2 (Download .pdf)
After The Course - Feedback and Additional Resources

In this module you can provide feedback on the course, request a certificate of completion, and learn about additional resources. No matter how great this course is, we know it's just one part of a bigger journey. Don't forget that you'll have access to the course materials will remain in your account for as long as your subscription remains active. Feel free to come back as much as you like to continue learning and rewatch the videos as many times as you want.

  • Exit Strategy- Introduction (Video)
  • Exit Strategy- Introduction- Part 2 (Video)
  • Exit Strategy- Download (Download .pdf)
  • Exit Strategy- Checklist - Download (Download .pdf)
  • Exit Strategy- Video - 1 (Video)
  • Exit Strategy- Video - 2 (Video)
  • Exit Strategy- Video - 3 (Video)
  • Exit Strategy- Video - 4 (Video)
  • Exit Strategy- Video - 5 (Video)
  • Closing Thoughts (Video)
  • Join the Alumni Network: Add education to your LinkedIn profile in one click (Resource)
  • Feedback: 2-minute Exit Survey (Survey)
  • Certificate of Completion: Request a Certificate (Certificate)
Free Preview - How to Get More Clients, Team Members And Profits for Your Solar Business

Free Courses on Solar, Marketing and Sales, Business Growth

How to Get More Clients, Team Members and Profits for Your Solar Business

The 3 pillars of a successful solar business are your Clients, your Team and your Numbers. This 1 hour free lecture explores proven ways to succeed in the solar industry.

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