Marketing and Sales

Selling the Sun

Michael Simons • Last updated 02/2021

4.7/5 (view ratings)
233 students
1 module
50 minutes
4 assignments

Course description

Solar is becoming more and more appealing as the technology improves and its prices drop. However, because most of the savings aren’t seen immediately, it can be tricky to sell such an investment to customers who don’t have a clear picture of the long-term benefits.
In this lesson, we will discuss strategies for effectively communicating the value that solar brings to a new construction project.

Participants will:

  • Learn the common barriers that stakeholders face when selling solar to customers
  • Become more comfortable talking about solar options
  • Learn strategies for effectively outlining the upfront costs and long-term return of solar installations

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Full course outline

Module 1 - Selling the Sun

  • Selling the Sun (50:02 minutes)
  • Additional Resources


Michael Simons

Training & Development Manager, Abode Energy Management

In leading Abode’s training and development programs, Mike seeks to help people find joy in their work as they employ sound building science concepts that enhance customer experience. Having helped multiple home performance contractors grow strong through training thoughtful building analysts. Mike is focused on getting people to think the right way away about the... Learn more


40 reviews

233 students have taken this course

by Samantha Sharp 09/16/2022

A very clear, focused course that helps outline the value of a solar system for a property.

by Beth 07/14/2022

Great course! Chock full of new information.

by Somesh Kammari 06/16/2022

Lot of solar basics

by Lezlie Kelly 05/12/2022

Great course with valuable every day information.

by Katrina Wilson, Vice President of Operations, Integrated Solar Applications 01/23/2021

I love online learning because I can learn at my pace and re-watch/ listen as needed.

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