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Solar
Marketing and Sales

Selling the Sun

Michael Simons • Last updated 02/2021

4.7/5 (view ratings)
193 students
1 module
50 minutes
4 assignments

Course description

Solar is becoming more and more appealing as the technology improves and its prices drop. However, because most of the savings aren’t seen immediately, it can be tricky to sell such an investment to customers who don’t have a clear picture of the long-term benefits.
In this lesson, we will discuss strategies for effectively communicating the value that solar brings to a new construction project.

Participants will:

  • Learn the common barriers that stakeholders face when selling solar to customers
  • Become more comfortable talking about solar options
  • Learn strategies for effectively outlining the upfront costs and long-term return of solar installations

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Full course outline

Module 1 - Selling the Sun

  • Selling the Sun (50:02 minutes)
  • Additional Resources

Instructor

Michael Simons

Training & Development Manager, Abode Energy Management

In leading Abode’s training and development programs, Mike seeks to help people find joy in their work as they employ sound building science concepts that enhance customer experience. Having helped multiple home performance contractors grow strong through training thoughtful building analysts. Mike is focused on getting people to think the right way away about the... Learn more

Ratings

4.7
35 reviews

193 students have taken this course

by Samantha Sharp 09/16/2022

A very clear, focused course that helps outline the value of a solar system for a property.

by Beth betbud@aol.com 07/14/2022

Great course! Chock full of new information.

by Somesh Kammari 06/16/2022

Lot of solar basics

by Lezlie Kelly 05/12/2022

Great course with valuable every day information.

by Katrina Wilson, Vice President of Operations, Integrated Solar Applications 01/23/2021

I love online learning because I can learn at my pace and re-watch/ listen as needed.

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Frequently asked questions

How does this course work?

This is a free course. Enroll today and get access to all of the materials instantly. The lecture video and other materials are available any time.

How long do I have access to the materials?

For free courses there is no guarantee for how long the course materials will be available.

Is there a certificate of completion?

Certificates of completion are only provided to HeatSpring Membership subscribers. This course has not been approved by any credentialing organizations (NABCEP, AIA, USGBC etc) for Continuing Education Credits (CEUs). This course is for self education purposes only and completion does not indicate a level of professional expertise or credential.

Can I register multiple people?

Yes, this is a free course so you can share this page with other people from your group.

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