Course description
Solar is becoming more and more appealing as the technology improves and its prices drop. However, because most of the savings aren’t seen immediately, it can be tricky to sell such an investment to customers who don’t have a clear picture of the long-term benefits.
In this lesson, we will discuss strategies for effectively communicating the value that solar brings to a new construction project.
Participants will:
- Learn the common barriers that stakeholders face when selling solar to customers
- Become more comfortable talking about solar options
- Learn strategies for effectively outlining the upfront costs and long-term return of solar installations
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