About this course

Solar is becoming more and more appealing as the technology improves and its prices drop. However, because most of the savings aren’t seen immediately, it can be tricky to sell such an investment to customers who don’t have a clear picture of the long-term benefits.
In this lesson, we will discuss strategies for effectively communicating the value that solar brings to a new construction project.

Participants will:

  • Learn the common barriers that stakeholders face when selling solar to customers
  • Become more comfortable talking about solar options
  • Learn strategies for effectively outlining the upfront costs and long-term return of solar installations

Ready To Sign Up Today? Click Here to Enroll

Course outline

1 module • 4 assignments • 50 minutes of video lectures

Module 1 • 2 assignments
Selling the Sun

  • Selling the Sun (50:02 minutes)
  • Additional Resources


  • Michael Simons

    Training & Development Manager, Abode Energy Management
    View profile

    In leading Abode’s training and development programs, Mike seeks to help people find joy in their work as they employ sound building science concepts that enhance customer experience. Having helped multiple home performance contractors grow strong through training thoughtful building analysts. Mike is focused on getting people to think the right way away about the... Learn more

Frequently asked questions

How does this course work?
This is a free course. Enroll today and get access to all of the materials instantly. The lecture video and other materials are available any time.
How long do I have access to the materials?
For free courses there is no guarantee for how long the course materials will be available.
Is there a certificate of completion?
Certificates of completion are only provided to HeatSpring Membership subscribers. This course has not been approved by any credentialing organizations (NABCEP, AIA, USGBC etc) for Continuing Education Credits (CEUs). This course is for self education purposes only and completion does not indicate a level of professional expertise or credential.
Can I register multiple people?
Yes, this is a free course so you can share this page with other people from your group.


Based on 46 reviews
students have taken this course

A wonderful introductory breakdown of how to market solar. The online resources provided were particularly helpful and I will certainly use them in the future.

Krista Tupper

A very clear, focused course that helps outline the value of a solar system for a property.

Samantha Sharp

Great course! Chock full of new information.

Beth betbud@aol.com

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