About this course
Course outline
Module 1 • 7 assignments
Making the Case: A Guide to Selling GSHP Systems
- Read: "ASHP vs. GSHP: Making an Apples to Apples Comparison"
- Read: "Let Geo LEED the Way"
- Economics & Marketing - Part 1 (12:31 minutes)
- Economics & Marketing - Part 2 (11:40 minutes)
- Economics & Marketing - LoopLink Example (11:14 minutes)
- Presentation slides (PDF) (.pdf)
- Skills Assessment Quiz
Author

Ryan Carda
Ryan Carda is the CTO at Midwest Geothermal, one of the largest national installers of commercial-scale ground heat exchangers for geothermal heating and cooling applications. Before joining Midwest, Ryan held the positions of Sr. Director of Engineering at Dandelion Energy and President at Geo-Connections (which was acquired by Dandelion in 2018). Ryan has more than...