About this course

Geothermal Heat Pump Economics & Marketing

Doing a simple payback analysis is a practical first step to take on any geothermal project, but there are many more factors for a prospective owner to consider. A comprehensive sales proposal could be the key to separating yourself from the competition.

This course provides an overview of all of the factors that should be included in your geothermal heat pump sales proposal.

Ready To Sign Up Today? Click Here to Enroll

Course outline

1 module • 9 assignments • 35 minutes of video lectures

Module 1 • 7 assignments
Making the Case: A Guide to Selling GSHP Systems

This lesson provides (1) an overview of all aspects to cover with the prospective GSHP system owner, (2) a discussion on efficiency - how is it definied and how to compare operating costs from one HVAC system type to the next and (3) a sample simple payback and cost of ownership analysis using LoopLink RLC.

  • Read: "ASHP vs. GSHP: Making an Apples to Apples Comparison"
  • Read: "Let Geo LEED the Way"
  • Economics & Marketing - Part 1 (12:31 minutes)
  • Economics & Marketing - Part 2 (11:40 minutes)
  • Economics & Marketing - LoopLink Example (11:14 minutes)
  • Presentation slides (PDF) (.pdf)
  • Skills Assessment Quiz


  • Ryan Carda

    Principal Engineer, Dandelion Energy
    View profile

    Ryan Carda is Principal Engineer for Dandelion. He is primarily responsible for design and engineering standardization, with a focus on optimizing the performance and lowering the cost of geothermal systems. Prior to that, Ryan co-founded Geo-Connections in 2004 and served as the company’s President until he sold the company to Dandelion. The products Ryan developed... Learn more

Frequently asked questions

How does this course work?
This is a free course. Enroll today and get access to all of the materials instantly. The lecture video and other materials are available any time.
How long do I have access to the materials?
For free courses there is no guarantee for how long the course materials will be available.
Is there a certificate of completion?
Certificates of completion are only provided to HeatSpring Membership subscribers. This course has not been approved by any credentialing organizations (NABCEP, AIA, USGBC etc) for Continuing Education Credits (CEUs). This course is for self education purposes only and completion does not indicate a level of professional expertise or credential.
Can I register multiple people?
Yes, this is a free course so you can share this page with other people from your group.


Based on 10 reviews
students have taken this course

This information is useful and valuable to gain an overview of GSHP considerations.

Steven Ames

If it interests you, don't rest until you solve it. Keep reaching for those goals, they'll come when you put the time in

Paul Nuoffer

The use of technology such as cookies allows HeatSpring to operate and improve the functionality of our website and derive insights about our audience.

You can read more about our privacy policy here.