We are the official NABCEP PVA training partner of the

2022 NABCEP CE Conference!

Making the Case: A Guide to Selling GSHP Systems - Self Study


Author: Ryan Carda

Student Rating

10.0 out of 10 (view ratings)
50 students have taken this course


Geothermal Heat Pump Economics & Marketing

Doing a simple payback analysis is a practical first step to take on any geothermal project, but there are many more factors for a prospective owner to consider. A comprehensive sales proposal could be the key to separating yourself from the competition.

This course provides an overview of all of the factors that should be included in your geothermal heat pump sales proposal.

Ready To Sign Up Today? Click Here to Enroll

Flexible Online Training for Industry Professionals

This is a self-study, self-paced online course. You can begin instantly upon enrollment and complete the course materials at your own pace.

Access Information and Build Your Training Library

After enrolling, the course materials will remain in your account and be accessible 12 months (1 year) after enrollment. Access can be extended beyond 1 year with a monthly membership. Rewatch videos and review assignments as many times as you want. View updates the instructor makes to the course as the industry advances. Return to your course anytime with online access from anywhere in the world.

Certificates of Completion Available for Members Only

Certificates of completion are only provided to HeatSpring Membership subscribers. This course has not been approved by any credentialing organizations (NABCEP, AIA, USGBC etc) for Continuing Education Credits (CEUs). This course is for self education purposes only and completion does not indicate a level of professional expertise or credential.


Ryan Carda

Principal Engineer, Dandelion Energy

Ryan Carda is Principal Engineer for Dandelion. He is primarily responsible for design and engineering standardization, with a focus on optimizing the performance and lowering the cost of geothermal systems. Prior to that, Ryan co-founded Geo-Connections in 2004 and served as the company’s President until he sold the company to Dandelion. The products Ryan developed...[more]

Course Outline

Making the Case: A Guide to Selling GSHP Systems

This lesson provides (1) an overview of all aspects to cover with the prospective GSHP system owner, (2) a discussion on efficiency - how is it definied and how to compare operating costs from one HVAC system type to the next and (3) a sample simple payback and cost of ownership analysis using LoopLink RLC.

  • Read: "ASHP vs. GSHP: Making an Apples to Apples Comparison" (Resource)
  • Read: "Let Geo LEED the Way" (Resource)
  • Economics & Marketing - Part 1 (Video - 12:31 minutes)
  • Economics & Marketing - Part 2 (Video - 11:40 minutes)
  • Economics & Marketing - LoopLink Example (Video - 11:14 minutes)
  • Presentation slides (PDF) (Download .pdf)
  • Skills Assessment Quiz (Quiz)

Students who took this course also took

Entry Level Geothermal Professional Certificate Training

The best way to get into the geothermal heat pump industry. Six weeks of videos, discussion, reading, homework assignments, and quizzes led by the author of the IGSHPA Installation and Design manual.