Best Practices for Website Conversion + Search Engine Marketing For Residential Solar


Instructor: Chris williams

Student Rating

9.2 out of 10 (view ratings)
63 students have taken this course


This course is built for residential solar contractors that need to understand how to generate their own leads with their digital presence.

The focus of the course is to understand the basics and best practices of website conversion and search engine for marketing as it applies to solar.

After taking this course, students will understand the following:
1. What the characteristics are of a high converting website.
2. The tool to evaluate your own website.
3. Examples of high converting websites and WHY they convert well.
4. How to identify profitable solar keywords
5. The elements needed to create a profitable SEM campaign
6. The economics of a profitable SEM campaign with both campaign click-through-rates, landing page conversion, and lead cost
7. The economics of solar SEM leads versus purchased leads.

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Flexible Online Training for Industry Professionals

This online course is self-paced. You can begin instantly upon enrollment.

Access Information and Build Your Training Library

After enrolling, the course materials will remain in your account and be accessible 12 months (1 year) after enrollment. Access can be extended beyond 1 year with a monthly membership. Rewatch videos and review assignments as many times as you want. View updates the instructor makes to the course as the industry advances. Return to your course anytime with online access from anywhere in the world.

Certificates of Completion Available for Members Only

Certificates of completion are only provided to HeatSpring Membership subscribers. This course has not been approved by any credentialing organizations (NABCEP, AIA, USGBC etc) for Continuing Education Credits (CEUs). This course is for self education purposes only and completion does not indicate a level of professional expertise or credential.


Chris williams

Course Outline

Website Conversion + Search Engine Marketing For Solar

In this section, we'll review best practices for both search engine marketing and website conversion. Two critical elements for successful digital marketing campaigns.

  • READ: Dangers of Relaying on Purchased Leads (Resource)
  • READ: Wikipedia - Search Engine Marketing (Resource)
  • READ: What is Search Engine Marketing (SEM) and Pay-Per-Click (PPC) Advertising (Resource)
  • READ: SEO vs PPC (Resource)
  • WATCH: 60 Minute Webinar: How to Find Profitable Keywords (Video - 01:08:20 hours)
  • DOWNLOAD: Webinar Slides (Download .pdf)
  • READ: In-depth analysis of 6 residential solar search engine marketing campaigns (Resource)
  • DOWNLOAD: The Complete Guide to Search Engine Marketing for Solar (Resource)
  • QUIZ: Search Engine Marketing Basics (Quiz)
  • WATCH: Webinar Critical Elements of a High Converting Website (Resource)
  • DOWNLOAD: Website Conversion Slides (Download .pdf)
  • READ: 3 Trips for a High Converting Website (Resource)
  • READ: Mastering the Landing Page (Resource)
  • Quiz: Website Conversion (Quiz)

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