About this course

Solar capacity in the United States is expected to grow at unprecedented rates. According to the Solar Energy Industries Association and Wood Mackenzie, over the next 5 years, the industry is expected to install nearly 200 GW of new solar capacity, more than doubling the amount of solar currently installed.

This is a huge opportunity for solar companies to grow. With so many companies vying for this new business, how will your company set itself apart from the masses?

In this free short course, solar marketing experts from across the industry join a conversation to talk about what has worked and how you can apply their lessons learned to your own growing solar business.

Panelist are:
- Charlie Saginaw of Bodhi Solar
- Bill Hoelzer of Volta Strategies,
- Melanie Kelly of Pivot Energy
- Gustavo Arce of Creative Solar

This was originally recorded as a webinar with the recording available after the live event.

Ready To Sign Up Today? Click Here to Enroll

Course outline

1 module • 12 assignments • 59 minutes of video lectures

Module 1 • 10 assignments
Digital Marketing Strategies for Solar Companies

  • Introduction & Welcome (01:27 minutes)
  • Gustavo Arce - Creative Solar (08:04 minutes)
  • Bill Hoelzer - Volta Strategies (11:16 minutes)
  • Volta Strategies Email Templates Download
  • Interested in joining Volta Strategies newsletter?
  • Charlie Saginaw - Bodhi Solar (10:54 minutes)
  • Melanie Kelly - Pivot Energy (10:21 minutes)
  • Question: What are some common mistakes that solar businesses make when it comes to digital marketing? (07:33 minutes)
  • Question: How do you create solar buyer personas? (06:16 minutes)
  • Question: How often do you see sustainability as the motivating factor for going solar? (03:51 minutes)


  • Bill Hoelzer

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    Bill Hoelzer is a marketing professional with more than 10-years of experience in solar and energy efficiency. He runs [Volta Strategies](https://voltastrategies.com/), a marketing partner for residential solar installers. Volta Strategies is best known for helping solar installers grow profitably by doing more business through word-of-mouth and digital marketing. Learn more

  • Charlie Saginaw

    Solar Customer Experience Sales Specialist, Bodhi Solar
    View profile

    Learn more

  • Melanie Kelly

    VP, Marketing, Pivot Energy
    View profile

    Melanie C. Kelly is an ESG-focused marketing and client experience executive that nurtures startups into industry-leading companies by developing unique human-centered brands and marketing strategies. With 20 years of marketing experience and nine years in the solar industry, she's supported organizations through high growth periods by leading acquisition and retention... Learn more

  • Gustavo Arce

    Marketing Director, Creative Solar
    View profile

    Learn more

Frequently asked questions

How does this course work?
This is a free course. Enroll today and get access to all of the materials instantly. The lecture video and other materials are available any time.
How long do I have access to the materials?
For free courses there is no guarantee for how long the course materials will be available.
Is there a certificate of completion?
Certificates of completion are only provided to HeatSpring Membership subscribers. This course has not been approved by any credentialing organizations (NABCEP, AIA, USGBC etc) for Continuing Education Credits (CEUs). This course is for self education purposes only and completion does not indicate a level of professional expertise or credential.
Can I register multiple people?
Yes, this is a free course so you can share this page with other people from your team.


Based on 14 reviews
students have taken this course

I have been away from marketing for several years and am new to solar so this course was exactly what I needed. Each presenter had different things to say but also connected well with each other around common themes. The information is current and relevant. I think this course would also be helpful for those who've been in marketing and would like to hear some fresh perspectives on everything from 'how-to' and nuts and bolts, to the overall picture of creating and maintaining a great customer experience.

Brenda Hendrix
Rikki J
Tierney S

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