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HeatSpring course types and marketing

We have two primary types of courses on HeatSpring.com:

  1. Short Courses
  2. Premium Multi-Week Courses

The types of assignments available to instructors are the same for all courses. These include streaming videos, PDF or other file downloads, quizzes, and URL links to publicly-available online resources.

Instructor Responsibilities for All Courses:

Short Courses

Short courses typically consist of 1-2 short videos plus 1-2 simple supporting resources. Short courses are typically free but occasionally charge a fee up to $50. Related Article: How should I price my course?

Other Recommendations:

Premium Multi-Week Courses

We recommend new instructors start with a free short course or webinar to test interest in their subject and interact with students. Once interest in a course topic is established, most of our instructors build out a multi-week course offering on that topic.

Premium courses typically average 8 weeks in length. Students are expected to complete approximately 5-10 hours per week of work. The primary content of the each week should be video with anywhere from 5-10 additional supporting assignments.

Additional Instructor Requirements for Premium Courses:

Other Recommendations:

Marketing For All Courses

Our marketing system consists of:

  1. Course sales page lead collection
  2. Short courses
  3. Email marketing

All courses (premium, short, paid and free) act as marketing lead generation for all other courses. Free short courses are the easiest entry point for potential students. For instructors who have already developed a premium course on HeatSpring, creating a free or paid short course can be an extremely valuable marketing tool.

For new instructors, we strongly recommend starting with short courses for several reasons:

After launching a short course, we can take the information we learn and help tweak the offering to get more sales, and/or build additional courses based on real market feedback. This helps increase the chances your courses will be successful and minimize wasted time.

Here is a real example: Marc Rosenbaum teaches Deep Energy Retrofits, an intensive 10-week premium course. For his short course, Marc created a 30-minute recorded presentation on Selecting Cold Climate Heat Pumps. This free short course helps drive more sales to Marc's premium multi-week course.

The short course provides sales leads in our marketplace who have a high likelihood of being interested in buying the full course. The course also provides us with lots of real student interaction on the topic so we can help shape Marc's course and help him build more full courses based on market demand.

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