2012-heatspring-course

Free Course: How to Use Solar Leases to Grow your Solar Business

ONLINE

Course Description

Solar Leasing is becoming the norm in the solar industry. If you're selling solar PV projects to residential or light commercial projects and want to maintain competitive, you must offer a lease. "How to Use Solar Leases to Grow Your Solar Business" is a 5 part series created by BrightGrid Renewable Energy Fiance and HeatSpring for contrators to teach them some basics about how offering a solar lease can help grow their business. This course is SELF-PACED, so you don't have to be logged in at any specific time. Instructors will answer questions via discussion board during the specified course dates, but you'll have access to all of the course materials for an additional 120 days.

Course Agenda

Part 1: Should Your Business offer a Solar Lease? - Roger Franco, VP of Sales and Marketing at BrightGrid Renewable Energy Finance

In this 30 minute discussion, learn if your business should offer a solar lease, what will make you successful when offering a solar lease, if offering a lease will impact your margins and profits, and if new solar companies should offer a lease or focus on cash customers. This course is SELF-PACED, so you don't have to be logged in at any specific time. Instructors will answer questions via discussion board during the specified course dates, but you'll have access to all of the course materials for an additional 120 days.

Part 2: How does a Lease Work and How Do you Sell its Value? - Mathew Vazzana, Program Manager at BrightGrid Renewable Energy Finance

Learn the basics of how a lease works, and why it's structure makes it attractive to homeowners.

Part 3. How do you Handle Customers Tough Questions About Solar Leases? - Jeanne Rice, Marketing Director at BrightGrid Renewable Energy Fiannce

Learn the top 3 most difficult questions customers ask about lease and how to answer them.

Part 4: What should your Business Consider when Selecting a Solar Manufacturing Partner? - Tim Slavin, VP of Credit and Operations at BrightGrid Renewable Energy Finance

Understand the 4 most critical things every installer should receive from their manufacturing partner and why these items are critical to business success.

Part 5: Who is a Lease Customer and How Are They Different From Cash Customers? - Bret O'Neal, Program Sales Director at BrightGrid Renewable Energy Finance

Learn the top 3 characteristics of lease customers, how to spot good leasing customers and how your sales processes will be different if you're targeting lease, rather then cash customers.

AFTER THE COURSE - Resources and Tools for Continued Success

As great as this course is, you'll never remember everything you learn. We'd like to provide the resources you'll need on an ongoing basis - stay in touch and use these things as a lifeline when you need them.

Meet The Instructor

Chris Williams

HeatSpring Learning Institute

Chris Williams works with HeatSpring developing products and managing online content. He's a clean energy jack-of-all trades. He has installed over 300kW of solar PV systems, tens of residential and commercial solar hot water systems and 50 tons of geothermal equipment. Chris is an IGSPHA Certified Geothermal Installer and will be sitting for his NABCEP in September. He went to Babson College and consults with renewable energy companies on sales, marketing and design.

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