Start-a-new-university

How to Build an Online Course for Experts

Cambridge, MA

Description

This course is made for experts that would like to teach online. For example, we'll teach you how Ryan Carda, author of the IGSHPA Geothermal Design for Residential and Light Construction manual, Bob Ramlow, author of Solar Water Heating, and Marc Rosenbaum, U.S. expert on Net Zero Energy Homes, and Katrin Klingenberg, Co-Founder of PHIUS, all teach online. Learn how to teach an online course and make $45,000 in a 100% Online Course. If you're a true expert, you can make good money teaching online, build a knowledge asset to leverage in countless ways, and have fun, positive interactions with learners. Building an advanced, in-depth course is a vehicle for building a legacy, making money, selling books, selling software, building relationships, teaching smaller sessions, and landing other gigs. But this is hard – to do this successfully, you need to focus exclusively on your content and learners. You need two partners that spend 100% of their time that thinking about 1) Marketing, and 2) Customer service, IT, operations, and delivery. Cammpus is Partner #2.

Agenda

WELCOME - Here's How This Course Works

I know your time is valuable and you're not looking to spend a long time learning about this stuff - you just want to do it. That's what we're going to do. This isn't really a training course, it's a step-by-step program to produce a finished product. If you follow the steps, you'll build a valuable asset that you can use to build your personal brand. On the first day of the course I'll give you a call to introduce myself and start to bridge the gap between the online materials and a real, human connection. In the meantime I want you to have some background on me, Cammpus, and HeatSpring. It's important to know where I'm coming from because it will help provide context for the lessons ahead.

WEEK 1 - Why Teach Online? What Does That Really Mean?

We want to work with you because you’re awesome, which means you’re also super busy. Here’s our pitch for why you should bother taking the time to build an online course. Before we get to HOW, let's establish WHY. Online learning can mean a million different things to a million different people. Most of what's out there is really bad - but some of it is amazing! We want your course to be amazing. In this introductory section we'll share our philosophy on what works and give you a sense for how much work it takes. If like what you hear and think we're philosophically aligned, then it bodes well for the rest of the course. If you don't like what you hear and think we're way off base, then let's talk about it right away. If we can get aligned and establish some common language, it will pave the way for everything we do subsequently.

WEEK 2 - Getting Paid: Partnerships, Marketing, and Pricing

Let's not pretend that the financial model is a minor detail. Just because you're passionate about the topic doesn't mean you don't need to get paid to teach it. In some cases your class is a channel for marketing a product or service. In other cases your class is the product you're selling. I'll start with some generic strategies and tips for structuring the course to be profitable - then let's discuss the particulars of your course and make sure it's set up to be a profitable use of your time for years to come.

WEEK 3 - Let's Build It

#1 thought for this week: JUST DO IT. This is where every single expert I work with gets hung up - they want their video presentations and content to be absolutely perfect, so they spend lots of time tweaking and never produce any digital content. My job is to get you beyond that fear. Does it seem weird that this is only 1 of 4 parts in this course? That's on purpose! I'm assuming that you've taught this material before in a variety of face-to-face settings - that you have deep expertise with this content and the last remaining challenge is to dump what's in your brain into a new format. Please be fearless this week.

WEEK 4 - What to do during and after the course

Its important to remember that online interactions are with real people who need attention and need to know you care about their experience. In this section we'll show you how to encourage interactivity through a course discussion board and by making phone calls to students. We'll cover what to do when technical issues arise and how to help students who are unhappy. Finally we will show you how to learn from your experience and apply those lessons to improving your course each time you teach it.

Meet The Instructor

Chris Williams

Founder, Partner, Cammpus

Chris Williams CMO of HeatSpring Learning Institute and Founder and Partner at Cammpus.

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