Barbra Batshalom is the founder and executive director of the nonprofit Sustainable Performance Institute, and past founder and president of the USGBC Affiliate in Massachusetts. She is an industry leader whose vision drives the organization's programs to transform the market from public policy to professional practice. Her work focuses on the intersection of systems, processes and culture. With a diverse background of fine arts, social psychology and twenty years in architecture and sustainability consulting, she brings a variety of skills to her work and a unique perspective engaging the human dynamics of decision-making and creative collaboration to technical work. She is an educator, public speaker and change agent that works with a wide range of governmental, institutional and private sector organizations to help them institutionalize sustainability and achieve measurable improvements in performance and profitability. SPI's Green Firm Certification is the first industry program to provide a framework for evaluating the capability of design and construction firms to deliver a consistent, high quality sustainability service and was adopted by HUD last year. SPI's Green Firm Boot Camp workshop program has been delivered to hundreds of firms nation-wide to help raise the bar on professional practice in the industry. Barbra has served on numerous boards, task forces and committees to help develop public and corporate policies for sustainability and teaches courses on change management for sustainability for professionals around the world.