“Finding Your Venture” offers a uniquely practical framework for launching a new venture. It is especially good for students who know they want to start something, but don't know what or where to begin. The course helps you identify and validate an opportunity. We downplay the roles of ‘passion’ and ‘vision’, instead we rely on a tested framework used by successful entrepreneurs for identifying large, attractive business opportunities.
The course structure includes weekly sessions where students are taught the key concepts like customer selection, curiosity in interviewing, product pricing, and business launch fundamentals. Each week students are given a series of simple assignments that put them in close proximity to big opportunities. Most sessions include entrepreneurs as guests, who share real, honest insights from their entrepreneurial journey, and weigh in on student projects.
The most important learning objectives of this course include:
- Learn to dramatically simplify the entrepreneurial process through radical prioritization. Starting a company is too hard to get distracted.
- Learn what a good opportunity looks like, and how to walk away from a bad one.
- Learn that it’s possible, and actually very common, to be a moderately successful, non-famous entrepreneur.
- Interact with real potential customers outside the classroom
- Design a product or service based to attack a compelling opportunity
- Learn how to sell your product to a customer by actually doing it
- Gain an understanding of practical “how to start a business” fundamentals
- Learn to focus on the one thing that matters most, and how that impacts your likelihood for success
- Build a network of supporters and collaborators interested in new opportunities