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Best Practices for Solar Website Conversion + Search Engine Marketing

Chris williams • Last updated 02/2021

4.7/5 (view ratings)
77 students
1 module
1:08 hours
16 assignments

Course description

This course is built for residential solar contractors that need to understand how to generate their own leads with their digital presence.

The focus of the course is to understand the basics and best practices of website conversion and search engine for marketing as it applies to solar.

After taking this course, students will understand the following:
1. What the characteristics are of a high converting website.
2. The tool to evaluate your own website.
3. Examples of high converting websites and WHY they convert well.
4. How to identify profitable solar keywords
5. The elements needed to create a profitable SEM campaign
6. The economics of a profitable SEM campaign with both campaign click-through-rates, landing page conversion, and lead cost
7. The economics of solar SEM leads versus purchased leads.

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Full course outline

Module 1 - Website Conversion + Search Engine Marketing For Solar

In this section, we'll review best practices for both search engine marketing and website conversion. Two critical elements for successful digital marketing campaigns.

  • READ: Dangers of Relaying on Purchased Leads
  • READ: Wikipedia - Search Engine Marketing
  • READ: What is Search Engine Marketing (SEM) and Pay-Per-Click (PPC) Advertising
  • READ: SEO vs PPC
  • WATCH: 60 Minute Webinar: How to Find Profitable Keywords (01:08:20 hours)
  • DOWNLOAD: Webinar Slides (.pdf)
  • READ: In-depth analysis of 6 residential solar search engine marketing campaigns
  • DOWNLOAD: The Complete Guide to Search Engine Marketing for Solar
  • QUIZ: Search Engine Marketing Basics
  • WATCH: Webinar Critical Elements of a High Converting Website
  • DOWNLOAD: Website Conversion Slides (.pdf)
  • READ: 3 Trips for a High Converting Website
  • READ: Mastering the Landing Page
  • Quiz: Website Conversion


Chris williams

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6 reviews

77 students have taken this course

by Vicky Kumar 04/02/2020


by Vijay Kumar 04/02/2020


by BIKASH PATTNAIK 12/24/2017

If any one want to start career in renewable energy sector he/ she must take this course provided by Heatspring.

by Joshua R 07/03/2022

by Erika O 06/20/2018

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Frequently asked questions

How does this course work?

This is a free course. Enroll today and get access to all of the materials instantly. The lecture video and other materials are available any time.

How long do I have access to the materials?

For free courses there is no guarantee for how long the course materials will be available.

Is there a certificate of completion?

Certificates of completion are only provided to HeatSpring Membership subscribers. This course has not been approved by any credentialing organizations (NABCEP, AIA, USGBC etc) for Continuing Education Credits (CEUs). This course is for self education purposes only and completion does not indicate a level of professional expertise or credential.

Can I register multiple people?

Yes, this is a free course so you can share this page with other people from your group.

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