Course description
This course is built for residential solar contractors that need to understand how to generate their own leads with their digital presence.
The focus of the course is to understand the basics and best practices of website conversion and search engine for marketing as it applies to solar.
After taking this course, students will understand the following:
1. What the characteristics are of a high converting website.
2. The tool to evaluate your own website.
3. Examples of high converting websites and WHY they convert well.
4. How to identify profitable solar keywords
5. The elements needed to create a profitable SEM campaign
6. The economics of a profitable SEM campaign with both campaign click-through-rates, landing page conversion, and lead cost
7. The economics of solar SEM leads versus purchased leads.
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