2012-heatspring-course

Website Optimization for Solar Companies

ONLINE

Description

Competition in the solar industry is getting intense, and technology skill is no longer going to cut it. More and more professionals are learning how to design and install residential and light commercial solar projects. In order to stand out today, and beat SolarCity, you need to be amazing at marketing. This means that you need to have a well optimized website that will turn a visitor into a site visit and then a customer. Our Website Optimization for Small and Medium Size Solar Companies will teach you how to apply best practices into website design into your website. Be prepared to walk away with a full website analyze, specific things to change about your website, tools you can use to constantly test your site and a roadmap forward.

Agenda

Course Introduction -

This module serves as an introduction to the course and includes an overview of the course goals, strategy and format; and an overview of the customer relationship lifecycle framework.

Acquisition: SEO -

This module will cover the principles of search engine optimization as a technique for acquisition and includes an overview of why search engine optimization is important, how search engine rankings work and strategies for how to improve your search rankings.

Meet The Instructor

Ross Beyeler

Founder and CEO, Growth Spark

Ross Beyeler is founder and CEO of Growth Spark, a design and development agency with a focus on conversion-optimized web and mobile properties. Since its founding in December 2008, Growth Spark has completed over 200 projects and led Ross to a 2010 nomination as one of BusinessWeek's Top 25 Entrepreneurs under 25. Before Growth Spark, Ross co-founded For Art's Sake Media, Inc., a technology company servicing the art industry, which he led through its seed funding and its first product launch.

What Every Renewable Energy Trainer Needs to Do to Stay Relevant
Posted on May 8, 2013 by Brian Hayden

My #1 piece of advice to all trainers for the next five years: create a digital version of your content.  Do it now.  Create it in little packets so you can deliver them in an agile way across a variety … Continue reading

The post What Every Renewable Energy Trainer Needs to Do to Stay Relevant appeared first on HeatSpring Magazine.

6 Reasons Why A Course is a Better Online Training Tool Than Webinar Training
Posted on May 8, 2013 by Chris Williams

This post outlines why, when you’re teaching advanced material online and you need to verify that the students have learned and implemented your material, courses are a better online training tool than webinar training. This article is from HeatSpring’s Online … Continue reading

The post 6 Reasons Why A Course is a Better Online Training Tool Than Webinar Training appeared first on HeatSpring Magazine.

The Holy Grail of Face-to-Face Training and How Make Your Trainings 100X Better
Posted on May 3, 2013 by Chris Williams

We’ve found the holy grail of training and I want to share it with you. This article is for professionals that are consistently doing a lot of face to face training for marketing, sales, or technical purposes. This article is … Continue reading

The post The Holy Grail of Face-to-Face Training and How Make Your Trainings 100X Better appeared first on HeatSpring Magazine.

50% Off Solar Training for Massachusetts Based Employees and Companies, up to $3,000 per Employee and $30,000 per Company
Posted on May 3, 2013 by Chris Williams

This article is quick, but awesome! If you’re a Massachusetts company and looking to train employees on solar, you can apply for a workforce training grants and get 50% off, 3 HeatSpring trainings. This is for companies that need to … Continue reading

The post 50% Off Solar Training for Massachusetts Based Employees and Companies, up to $3,000 per Employee and $30,000 per Company appeared first on HeatSpring Magazine.